Amplitude
AI Marketing Tools
Amplitude is a product analytics platform that tracks user behavior, conversion funnels, and campaign attribution for digital products.
How does Amplitude help?
Pricing
Who is Amplitude for?
Is Amplitude easy to use?
Links
Visit WebsiteEverything You Need to Know About Amplitude
Complete guide to features, pricing, integrations, and implementation
Overview
Amplitude is a product analytics platform that tracks user behavior, conversion funnels, and campaign attribution for digital products.
Designed for product teams and growth marketers at PLG (product-led growth) companies that need to understand how users interact with their product and which marketing efforts drive conversions.
Quick Facts:
- Category: Marketing Attribution
- Pricing: From $0/month (Starter plan)
- Free trial: Yes (Starter plan + 14-day paid trial)
What Amplitude Does
Amplitude tracks user events, analyzes conversion funnels, and attributes conversions to marketing campaigns. It helps product teams understand which features drive retention and which marketing channels drive the highest-quality users.
Core Features
- Event tracking: Track every user action in your product with custom event properties
- Funnel analysis: Visualize drop-off rates at each step of your conversion funnel
- Attribution modeling: Connect marketing touchpoints to product conversions
Our Take: Amplitude is powerful but overkill for most B2B sales teams. It shines for PLG companies with freemium models that need to track in-product behavior. If you're just tracking website visitors and form fills, Google Analytics 4 is simpler and cheaper.
Key Features
Behavioral Cohorts
Create user segments based on in-product behavior (e.g., "users who clicked Feature X but didn't complete onboarding"). Use these cohorts for targeted campaigns or feature experiments.
Revenue Attribution
Track which marketing campaigns and product features lead to paid conversions. Connect ad spend to actual product usage and revenue, not just form fills.
Retention Analysis
Measure how often users return to your product after their first session. Identify which features drive long-term engagement vs. one-time usage.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Starter | Free | Up to 10M events/month, basic analytics |
| Plus | Custom | Starts ~$995/mo, advanced features |
| Growth | Custom | Enterprise features, dedicated support |
Best value: Starter plan for early-stage PLG companies testing product analytics. Once you hit scale or need advanced features like behavioral cohorts, expect to pay $1,000+/month.
Pros & Cons
Advantages
Powerful funnel analysis
Deep insights into conversion drop-off at each step
Behavioral segmentation
Create cohorts based on actual product usage, not just demographics
Free tier available
Generous free plan for early-stage companies
Disadvantages
Complex implementation
Requires developer resources to instrument event tracking
Steep learning curve
Interface and concepts take time to master
Expensive at scale
Pricing jumps quickly as event volume grows beyond free tier <!-- ============================================ --> <!-- SECTION 6: ALTERNATIVES --> <!-- Word count: 100-150 words --> <!-- ============================================ -->
Alternatives
Frequently Asked Questions
Is Amplitude worth it?
Yes for PLG companies with freemium products. Not worth it for B2B sales teams that only need website analytics and form tracking.
How much does Amplitude cost?
Starts free for up to 10M events/month. Paid plans start around $995/month and scale with event volume.
What's the best Amplitude alternative?
Mixpanel for similar features with better UI, Pendo if you need in-app guides, or Google Analytics 4 if you just need basic website tracking.
Does Amplitude have a free trial?
Yes, free Starter plan with 10M events/month. Paid plans offer 14-day trial.
Is Amplitude easy to use?
No, it requires developer resources to instrument event tracking and has a steep learning curve. Plan for 4-8 hours of setup time.
Resources
Ready to Get Started with Amplitude?
Visit the official website to explore pricing, documentation, and sign up for a free trial
Visit Amplitude.comReady to implement Amplitude in your GTM stack?
Let our experts help you set up and optimize Amplitude for maximum impact on your revenue operations.