Arcade

Overview

Arcade is an AI-powered interactive demo creation platform with industry-leading 6-minute median publish time, enabling sales and marketing teams to record product workflows and transform them into interactive demos, GIFs, and videos.

Designed for SMB sales teams, marketers, and product teams needing fast, professional demos without engineering help.

Quick Facts:

• Category: Interactive Demo & Video Prospecting
• Pricing: Free (3 published Arcades) or $32-50/user/month
• Free trial: Yes - generous free tier
• G2 rating: 4.8/5 (450 reviews)
• Median publish time: 6 minutes

Arcade's Chrome extension records product screens directly in browser, then adds interactive elements (tooltips, callouts, hotspots) using no-code editor. Export as interactive demos, GIFs, videos, or embed on websites and social media. AI-powered features streamline creation with automatic formatting and intelligent suggestions.

Core Features

• 6-Minute Median Publish: Fastest demo creation in market vs 2-week average for HTML-based tools like Navattic
• Multi-Format Export: Interactive demos, GIFs, videos for email, social media, websites, and presentations
• No-Code Editor: Add tooltips, callouts, pan & zoom effects without technical skills or engineering support

Our Take: Arcade wins Gold medal as best value interactive demo tool combining fastest creation (6-min median), generous free tier (3 published Arcades), and affordable scaling ($32-50/user vs $500+ for Navattic/Storylane). The 4.8/5 G2 rating from 450 reviews validates market leadership in ease of use and speed. Multi-format export (GIFs, videos, embeds) provides versatility competitors lack—embed demos in emails, LinkedIn posts, websites, or export as video for sales presentations. Chrome extension enables browser-based recording without engineering help vs Reprise requiring sales engineering teams. However, lacks enterprise features (advanced SSO, compliance) and full application cloning vs Reprise ($38K+/year) or Walnut ($9K+/year) targeting enterprise with dedicated sales engineering. Perfect for SMB sales and marketing teams ($1K-10K monthly revenue) prioritizing speed, affordability, and ease over enterprise security. Pro plan ($32-38/user) removes watermark with unlimited Arcades; Growth plan ($50/user) adds branching and integrations.

Industry-Leading 6-Minute Median Publish Time

Arcade dominates speed with 6-minute median publish time vs 2-week average for HTML-based competitors like Navattic. Record product workflow using Chrome extension, add interactive elements with drag-and-drop editor, and publish instantly. Users report creating demos in 15 minutes having never used the program before. This speed advantage enables rapid iteration, A/B testing different demo flows, and quick responses to prospect requests vs competitors requiring days or weeks for HTML capture and editing.

Multi-Format Export for Maximum Versatility

Export demos as interactive web experiences, GIFs (perfect for email and social media), MP4 videos (sales presentations, YouTube), or embeds (websites, landing pages, knowledge bases). This flexibility differentiates Arcade from web-only competitors—use same demo across all channels without recreating content. Marketing teams export GIFs for LinkedIn posts, sales reps embed in outreach emails, and customer success uses videos in onboarding. Seamless multi-format distribution maximizes demo ROI vs single-format tools.

Chrome Extension with No-Code Interactive Elements

Browser-based Chrome extension records product screens without engineering help or code access. Add interactive tooltips explaining features, callouts highlighting key functionality, hotspots triggering additional information, and pan & zoom effects drawing attention to specific areas. No technical skills required vs Reprise requiring sales engineering teams for code-level capture. However, screen recording limits to visible browser content vs Reprise cloning full application including backend states.

Custom Branding and Advanced Branching

Pro plan ($32-38/user) removes default Arcade watermark and applies company logo and themes for professional branded demos. Growth plan ($50/user) adds advanced branching with custom variables creating choose-your-own-adventure style demos—prospects select their use case, role, or industry triggering personalized demo paths. Audience Reveal feature identifies anonymous demo viewers with company and contact information for sales follow-up. Integrations with HubSpot, Salesforce, Google Analytics track engagement and sync to CRM automatically.

Pricing notes:

• Free tier: 3 published Arcades (generous vs Storylane 1 demo or Navattic no free option)
• Pro plan: Best value at $32-38/user for unlimited branded demos
• Growth plan: Required for integrations (HubSpot, Salesforce) and advanced branching
• Annual pricing typically $5,000-70,000 depending on organization size and features

Best value: Pro plan ($32-38/user) removes watermark with unlimited Arcades, perfect for SMB sales teams. Growth plan ($50/user) adds integrations and branching for mid-market teams scaling outreach.

Sales Enablement & Outreach

Sales reps embed interactive Arcade demos in outreach emails and LinkedIn messages, enabling prospects to explore products asynchronously without scheduling live calls. AEs create personalized demo paths using branching—prospect selects their industry or use case triggering tailored workflows. Audience Reveal identifies anonymous demo viewers with company and contact information, enabling timely sales follow-up when prospects show high engagement.

Marketing Content & Social Media

Marketing teams export Arcade demos as GIFs for LinkedIn posts, Twitter threads, and email campaigns, driving engagement with visual product showcases. Convert demos to MP4 videos for YouTube tutorials, website landing pages, and paid advertising campaigns. Case study: Upland Software generated 300+ leads with 75% engagement using Arcade demos in demand generation.

Customer Onboarding & Support

Customer success teams create interactive onboarding tutorials with step-by-step guides, tooltips, and callouts explaining key features. Embed demos in knowledge bases, help centers, and support documentation, reducing support ticket volume with self-service product education. Product teams use Arcade for feature announcements and release notes, showcasing new functionality with visual interactive guides.

CRM & Sales:

• HubSpot (track demo engagement, lead scoring, CRM sync)
• Salesforce (opportunity tracking, demo analytics)
• Outreach, Salesloft (sales engagement workflows)

Analytics & Tracking:

• Google Analytics (demo performance metrics, conversion tracking)
• Segment (product analytics integration)
• Advanced Insights dashboard (Growth plan: user behavior, engagement sections, drop-off analysis)

Automation & Collaboration:

• Zapier (connect to 5,000+ apps with automated workflows)
• Slack (demo engagement notifications and alerts)
• API access (Enterprise plan for custom integrations)

Note: Integrations require Growth plan ($50/user/mo) or higher. Free and Pro plans limited to basic embedding without CRM sync.

• Website
• Pricing
• G2 Reviews
• Chrome Extension