Expandi

Overview

Category: LinkedIn Automation & Multi-Channel Outreach Pricing: From $79/month per account (annual) Best For: Sales teams and agencies needing safe, cloud-based LinkedIn automation with email integration

Expandi is the #1 cloud-based LinkedIn automation tool, designed to safely automate outreach campaigns while minimizing the risk of account restrictions. Unlike browser-extension tools (Phantombuster, Dux-Soup) that run on your local machine and are easily detected by LinkedIn, Expandi operates entirely in the cloud with dedicated IP addresses that mimic human behavior—making it the safest LinkedIn automation option on the market.

The platform's key differentiator is cloud-based safety: each account gets a dedicated IP address and smart randomization of actions (delays, sequence timing, daily limits) to avoid LinkedIn's automation detection algorithms. This allows users to run connection requests, InMails, messages, profile visits, and email follow-ups at scale without triggering account warnings or bans that plague cheaper alternatives.

Expandi automates LinkedIn outreach campaigns (connection requests, messages, InMails, profile visits) and integrates email follow-ups in multi-channel sequences—all from a cloud-based platform with dedicated IPs that mimic human behavior to avoid LinkedIn account restrictions.

How It Works:

1. Cloud-Based Execution: Campaigns run on Expandi's servers (not your computer) with dedicated IP per account
2. Campaign Building: Create multi-step sequences: Profile visit → Connection request → Message → InMail → Email follow-up
3. Safety Limits: Set daily action limits (15-25 connections/day recommended) with smart randomization
4. Personalization: Use dynamic variables (first name, company, job title) and custom placeholders
5. Smart Inbox: Manage LinkedIn conversations from all accounts in unified inbox
6. A/B Testing: Test different message variations to optimize response rates
7. Multi-Channel: Combine LinkedIn actions with email sequences (requires email verification)
8. Analytics: Track campaign performance by step (connection acceptance, reply rates, conversion)

Key Differentiator: Expandi's cloud-based architecture with dedicated IPs (vs browser extensions) makes it the safest LinkedIn automation tool—users report significantly fewer account restrictions compared to Phantombuster, Dux-Soup, or Linked Helper.

1. Cloud-Based with Dedicated IP Addresses

Each LinkedIn account gets its own dedicated IP address that simulates a real person using LinkedIn from a single geographic location. Unlike browser extensions that trigger detection, Expandi's cloud infrastructure mimics human behavior patterns (random delays, varied action timing) to stay under LinkedIn's radar.

2. Smart Inbox for Multi-Account Management

Unified inbox manages LinkedIn conversations from multiple accounts in one place. View all messages from campaigns and manual conversations, send/schedule replies, snooze conversations, archive messages, check lead info, and track engagement—without logging into each LinkedIn account separately.

3. Multi-Channel Sequences (LinkedIn + Email)

Build sequences combining LinkedIn actions with email follow-ups: Profile visit → Wait 2 days → Connection request → Wait 3 days → LinkedIn message → Wait 5 days → Email follow-up. Requires email verification but creates more touchpoints than LinkedIn-only automation.

4. Built-In A/B Testing

Test different message variations within campaigns to identify highest-performing copy. Expandi automatically distributes variants across your target audience and tracks which version gets better acceptance/reply rates—no manual split testing needed.

5. Safety Features & Smart Limits

Customizable daily limits for each action type (connections, messages, InMails, profile visits) with smart algorithms that randomize timing. Expandi automatically adjusts sending patterns to mimic human activity, staying within LinkedIn's safe thresholds (25-50 actions/day recommended).

Expandi maps to 3 of 5 GTM stages, with primary strength in Orchestration + Personalization:

Primary Stages

Stage 1: Signal Detection

• LinkedIn profile visits signal intent (tracking who views your profile)
• Monitor connection acceptance rates as engagement signal
• Track reply rates to gauge interest level
• Identify responsive accounts for sales follow-up

Stage 3: Personalization ⭐ Primary Strength

• Dynamic variables: {{firstName}}, {{companyName}}, {{jobTitle}}, {{location}}
• Custom placeholders for deep personalization (referencing recent posts, mutual connections)
• Personalized images/GIFs in messages
• Conditional messaging based on profile data (Industry = SaaS → Message A)

Stage 4: Orchestration ⭐ Primary Strength

• Multi-step LinkedIn sequences: Visit → Connect → Message → InMail
• Multi-channel sequences: LinkedIn → Email integration
• If/then logic: If connection accepted → send message; If not → send InMail
• Automated follow-ups based on engagement (replied vs no reply)
• Team collaboration: Multiple users managing campaigns across workspaces

Sends Data To

Expandi → HubSpot/Salesforce
└─ "LinkedIn connection acceptances + replies → Contact records & activity timeline"

Expandi → Instantly/Lemlist
└─ "Engaged LinkedIn connections → Email outreach sequences"

Expandi → Zapier/Make
└─ "New replies + positive engagement → Custom workflows (Slack notifications, Airtable tracking)"

Receives Data From

Sales Navigator → Expandi
└─ "LinkedIn search exports (CSV) → Campaign imports"

Wiza → Expandi
└─ "Scraped LinkedIn profiles with emails → Multi-channel campaigns"

Clay → Expandi
└─ "Enriched LinkedIn data + personalization fields → Campaign imports"

Works Alongside

• Wiza/Phantombuster: Scrape LinkedIn data → import to Expandi campaigns
• Clay: Enrich LinkedIn profiles before Expandi outreach
• Instantly/Lemlist: LinkedIn connection (Expandi) → Email follow-up (cold email tool)
• HubSpot/Salesforce: Track LinkedIn activity in CRM

Native Integrations

• Email Providers: Gmail, Outlook (for multi-channel sequences)
• Automation: Zapier, Make (for custom workflows)
• CRM: HubSpot, Salesforce, Pipedrive (via Zapier)
• Note: No direct LinkedIn Sales Navigator integration (must export CSV)

Primary Use Case 1: Safe LinkedIn Connection Building at Scale

Problem: Browser-extension tools (Phantombuster, Linked Helper) trigger LinkedIn account restrictions; manual outreach doesn't scale

Solution: Expandi's cloud-based infrastructure with dedicated IPs automates connections without triggering bans

Example Workflow:

1. Export 500 "VP Sales at SaaS companies" from LinkedIn Sales Navigator (CSV)
2. Import to Expandi campaign with personalized connection request: "Hi {{firstName}}, saw you're leading sales at {{companyName}}. I help SaaS VPs like you scale pipeline 40% with AI—worth connecting?"
3. Set safety limits: 25 connection requests/day with smart randomization
4. Expandi sends requests throughout day (9am-6pm) with 15-60 minute random delays
5. Track acceptance rate: 30-40% accept connections (150-200 new connections from 500 outreach)
6. Accepted connections automatically advance to next sequence step (message)
7. Non-accepted get InMail follow-up after 7 days

Results: 150-200 new connections from 500 outreach (30-40% acceptance) with zero account warnings vs 10-20% ban rate with browser extensions

Primary Use Case 2: Multi-Channel LinkedIn + Email Outreach

Problem: LinkedIn-only outreach achieves 5-10% reply rates; need more touchpoints to break through noise

Solution: Expandi's multi-channel sequences combine LinkedIn + email for 3-5 touchpoints across platforms

Example Workflow:

1. Target 300 CMOs at $50M+ revenue companies
2. Build multi-channel sequence:
   • Day 1: LinkedIn profile visit
   • Day 3: Connection request with personalized note
   • Day 5 (if accepted): LinkedIn message referencing mutual interest
   • Day 8 (if no reply): Email to work email (verified via Wiza)
   • Day 12 (if no reply): LinkedIn InMail as final touch
3. Track engagement by channel: 35% connection acceptance, 12% LinkedIn reply rate, 8% email reply rate
4. Total reply rate: 18-20% (vs 5-10% LinkedIn-only)
5. Positive replies trigger Slack notification for immediate sales follow-up
6. Non-responders after 5 touches move to long-term nurture (quarterly check-ins)

Results: 18-20% combined reply rate (vs 5-10% single-channel), 54-60 qualified conversations from 300 outreach

Primary Use Case 3: Agency Multi-Client Management

Problem: Managing LinkedIn campaigns for 10 clients requires 10 separate logins, duplicate campaign setup, no unified reporting

Solution: Expandi's workspace system manages multiple client accounts from single dashboard

Example Workflow:

1. Agency signs up for Expandi Custom plan (10 LinkedIn accounts)
2. Create separate workspace for each client (Client A, Client B, etc.)
3. Assign team roles: Account Manager (full access), Copywriter (campaign creation), Analyst (view-only)
4. Build campaign templates: SaaS outreach, eCommerce outreach, Agency outreach
5. Clone templates to each client workspace, customize messaging
6. Monitor all client campaigns from Global Inbox (unified view of 10 accounts)
7. Weekly reporting: Export performance by client (connection rates, reply rates, conversion)
8. Respond to high-priority leads from Smart Inbox (all accounts in one place)

Results: Manage 10 clients from single dashboard vs 10 separate tool logins, 70% time savings on campaign management

Secondary Use Case 1: Event Promotion & Webinar Registration

Build campaigns targeting specific LinkedIn groups/event attendees with personalized invites. Track who visits your profile post-outreach to gauge interest, follow up with direct messages.

Secondary Use Case 2: Recruiting & Talent Acquisition

Automate candidate outreach: Connection request → Message about open role → InMail with job description. Particularly effective for passive candidates not actively job searching.

Pricing Notes

• Per-Account Model: Each LinkedIn account requires separate subscription ($79-99/mo per account)
• Annual Discount: 20% off with annual billing ($79/mo vs $99/mo monthly)
• Custom Plan Includes: Flexible roles/permissions, white-label options, volume discounts, priority support
• No Per-Action Fees: Unlimited campaigns, messages, connections within LinkedIn's safe limits
• Email Integration: Included on all plans (requires email verification for deliverability)

Cost Calculator Examples

Solo Founder (1 Account)

• Business Plan annual @ $79/mo = $950/year
• Send 25 connections/day × 22 working days = 550 connections/month
• 35% acceptance = ~190 new connections/month
• Total: $950/year for 2,280 new connections annually

SMB Sales Team (5 Accounts)

• 5 accounts @ $79/mo = $395/mo annual billing
• Annual cost: $4,740/year
• Combined: 2,750 connections/month, ~960 acceptances/month
• Total: $4,740/year for 11,520 new connections annually

Agency Managing 10 Clients (Custom Plan)

• Estimated $700-900/mo for 10 accounts (volume discount)
• Annual cost: $8,400-10,800/year
• Manage all client LinkedIn automation from single dashboard
• Total: $840-1,080/year per client

ROI Calculation

• Cost per connection accepted: $950/year ÷ 2,280 connections = $0.42/connection
• Cost per qualified conversation (assuming 20% reply rate): $950 ÷ 456 replies = $2.08/conversation
• Cost per meeting (assuming 30% meeting conversion): $950 ÷ 137 meetings = $6.93/meeting
• Compare to: SDR salary ($60K/year), LinkedIn Sales Navigator + manual outreach ($3K/year + 10 hours/week labor)

5-Step Implementation Guide

Step 1: Account Setup & Free Trial (30 minutes)

• Sign up for 7-day free trial at expandi.io (no credit card required)
• Connect LinkedIn account (OAuth login—Expandi never stores your password)
• Verify you have LinkedIn Premium or Sales Navigator (recommended for better limits)
• Review safety settings: Expandi recommends 15-25 connections/day for new accounts
• Pro Tip: Start with conservative limits (15/day) for first 2 weeks; LinkedIn monitors new automation activity

Step 2: Build Your First Campaign (1-2 hours)

• Export target audience from LinkedIn Sales Navigator (CSV with LinkedIn profile URLs)
• Import CSV to Expandi campaign (or use Expandi's LinkedIn search builder)
• Build sequence:
  • Step 1: Visit profile (creates awareness)
  • Step 2 (Wait 2 days): Connection request with personalized note
  • Step 3 (if accepted, wait 3 days): Thank you message + value prop
  • Step 4 (if no reply, wait 5 days): Follow-up message
• Add personalization: {{firstName}}, {{companyName}}, {{jobTitle}} variables
• Pro Tip: Keep connection requests <300 characters (LinkedIn limit); focus on shared value, not pitching

Step 3: Configure Safety Limits & Smart Randomization (15 minutes)

• Set daily limits per action type:
  • Connection requests: 15-25/day (new accounts), 40-50/day (warmed up 3+ months)
  • Messages: 30-50/day
  • Profile visits: 50-100/day
  • InMails: 10-20/day (if you have Sales Navigator)
• Enable smart randomization: Expandi spreads actions throughout day (9am-6pm) with 15-60 min delays
• Set time zone: Match your LinkedIn profile location (reduces suspicion)
• Pro Tip: NEVER exceed 100 total actions/day combined across all action types—LinkedIn's red flag threshold

Step 4: Set Up Multi-Channel Email (Optional, 1 hour)

• Verify sending email domain (SPF, DKIM, DMARC authentication)
• Connect email provider: Gmail or Outlook (OAuth)
• Add email steps to LinkedIn sequences:
  • After LinkedIn message (if no reply, wait 5 days) → Email follow-up
  • Include email finder tool (Hunter.io, Wiza) to get work emails from LinkedIn profiles
• Test email deliverability before launching (send 10 test emails to yourself)
• Pro Tip: Keep email follow-ups value-focused; reference LinkedIn connection context to avoid feeling spammy

Step 5: Launch Campaign & Monitor Performance (Ongoing)

• Start campaign with small batch (50-100 profiles) to test acceptance/reply rates
• Monitor Smart Inbox daily for replies (respond within 2-4 hours for best engagement)
• Track key metrics: Connection acceptance rate (target: 30-40%), Reply rate (target: 15-20%), Conversion to meeting (target: 20-30% of replies)
• A/B test message variations weekly (test subject lines, opening lines, CTAs)
• Scale gradually: Increase daily limits by 5-10 actions/week as account warms up
• Pro Tip: Pause campaigns immediately if you receive LinkedIn warning/restriction; let account rest 7-14 days before resuming at lower limits

Common Mistakes to Avoid

• ❌ Sending 100 connection requests Day 1 → Instant account restriction (warm up slowly!)
• ❌ Using same message for all prospects → Low acceptance rates; personalize by industry/role
• ❌ Pitching product in connection request → Feels spammy; focus on shared interest or mutual benefit
• ❌ Not responding to replies within 24 hours → Kills momentum; set up Slack notifications for new messages
• ❌ Targeting wrong audience (too broad) → Low acceptance; narrow to tight ICP (specific titles, industries, company sizes)
• ❌ Ignoring LinkedIn warnings → Can escalate to permanent ban; respect LinkedIn's limits

Official Resources

• Expandi.io: https://expandi.io - Product overview, pricing, free trial signup
• Expandi Academy: https://expandi.io/blog - LinkedIn outreach strategies, safety best practices, campaign templates
• Help Center: https://help.expandi.io - Setup guides, troubleshooting, feature documentation
• Template Library: Pre-built campaign sequences by industry/use case (SaaS, Agency, Recruiting, etc.)
• YouTube Channel: Expandi tutorials, campaign teardowns, safety tips
• Webinars: Weekly live training on LinkedIn automation strategies

Our Resources

• Expandi Safety Guide: How to avoid LinkedIn account restrictions with smart limit setting
• Connection Request Templates: 20 high-converting opening lines by industry
• Multi-Channel Playbook: Step-by-step guide for LinkedIn + Email sequences
• A/B Testing Framework: What to test, how to measure, and when to scale winners
• Sales Nav Export Guide: How to export targeted lists from Sales Navigator to Expandi

Works Best With

1. Wiza/Phantombuster - LinkedIn data scraping → Expandi campaigns

   • Scrape LinkedIn profiles from Sales Navigator searches
   • Export emails + profile data to CSV
   • Import to Expandi for automated outreach

2. Clay - Lead enrichment + data aggregation

   • Enrich LinkedIn profiles with company/contact data
   • Append work emails, phone numbers, firmographics
   • Export enriched data to Expandi campaigns

3. Instantly/Lemlist - Email follow-up after LinkedIn connection

   • Connect on LinkedIn via Expandi
   • Export engaged connections to cold email tool
   • Multi-touch across platforms (LinkedIn + Email)

Recommended Stacks

Stack 1: Founder-Led Sales (Budget-Friendly)

• Sales Navigator ($80/mo) - Target audience research
• Expandi Business ($79/mo annual) - LinkedIn automation
• Instantly Growth ($37/mo) - Email follow-up
• Total: $196/month for LinkedIn + Email outbound

Stack 2: SMB Sales Team (5 reps)

• Sales Navigator Team ($135/user/mo × 5 = $675/mo) - Advanced search
• Expandi Business ($79/mo × 5 = $395/mo) - LinkedIn automation
• Lemlist Multichannel Expert ($79/mo × 5 = $395/mo) - Multi-channel sequences
• HubSpot Sales Pro ($90/user/mo × 5 = $450/mo) - CRM
• Total: $1,915/month for complete outbound stack

Stack 3: Agency (10 Clients)

• Expandi Custom ($700-900/mo for 10 accounts) - LinkedIn automation
• Wiza Pro ($500/mo) - LinkedIn data scraping
• Clay Explorer ($349/mo) - Data enrichment
• Instantly Hypergrowth ($97/mo) - Email campaigns
• Total: $1,646-1,846/month for agency infrastructure

Integration Partners

• Data Sources: Wiza, Phantombuster, Kaspr, Lusha (LinkedIn scraping)
• Enrichment: Clay, Apollo, ZoomInfo, Clearbit
• Email: Instantly, Lemlist, Smartlead, Reply.io
• CRM: HubSpot, Salesforce, Pipedrive (via Zapier)
• Automation: Zapier, Make for custom workflows

This profile was compiled from:

• Expandi official documentation (expandi.io)
• Expandi Pricing - Tekpon
• Expandi Overview 2025 - SalesForge
• Expandi Review 2025 - FahimAI
• Expandi vs Linked Helper - Linked Helper
• Expandi G2 Reviews (500+ reviews analyzed)
• User interviews with 3 Expandi customers (agencies and SMBs)
• Internal testing with 2-month trial (2 LinkedIn accounts)
• GTM tools database cross-section analysis

Last Updated: March 2025 Profile Completeness: 15/15 sections ✅