RB2B

Overview

RB2B is a person-level website visitor identification platform that identifies actual individuals (not just companies) visiting your website with their LinkedIn profiles and business emails.

Unlike traditional company-only tracking tools (Leadfeeder, Clearbit), RB2B reveals specific decision-makers browsing your site, enabling warm, personalized outreach within minutes of their visit. It tracks 40-45% of U.S.-based traffic at the person level and 30-35% at the company level, delivering real-time Slack notifications and auto-creating CRM contacts.

RB2B differentiates itself through person-level identification innovation - while competitors show "Acme Corp visited your pricing page," RB2B reveals "John Smith, VP of Sales at Acme Corp, viewed your pricing page 3 times this week" with his LinkedIn profile and business email ready for outreach.

At a glance:

• Category: Website Visitor Identification
• Best for: SMB and mid-market teams doing outbound and ABM
• Pricing: From FREE (Slack-only plan) to $495/month
• Free trial: 7 days with full access to all features

Ideal For

• Outbound teams converting anonymous traffic into warm leads: If you're spending hours cold prospecting while decision-makers are already browsing your site, RB2B identifies 40-45% of U.S. visitors with LinkedIn profiles and emails, allowing you to pivot from cold outreach to warm follow-up. Perfect for teams making 50-100+ dials/day who can redirect 20-30% of effort toward high-intent visitors already familiar with your product.

• Account-based marketing teams personalizing engagement: When target accounts visit your site, RB2B identifies specific people (VP of Sales, Director of Marketing) browsing product pages, not just "Acme Corp visited." This enables personalized Slack messages to AEs like "Sarah Johnson from Acme Corp (target account) viewed pricing page 3x this week" for contextual outreach vs generic "company showed interest" notifications.

• Sales teams needing person-level ID without enterprise budgets: Enterprise tools like ZoomInfo ($15K-30K/year) or Clearbit (now HubSpot Breeze, company-only) price out SMB teams. RB2B delivers person-level identification at $149-495/mo with 50+ integrations (HubSpot, Salesforce, Clay, Instantly), making sophisticated visitor tracking accessible to startups and SMBs.

Not Ideal For

• Global companies needing worldwide person-level identification: RB2B's person-level ID works only for U.S.-based visitors due to GDPR/CCPA compliance. For global traffic, you get company-level ID (30-35% coverage) via Demandbase partnership, but not LinkedIn profiles/emails of international visitors. Use Koala for global company-level tracking or Dealfront for EU-focused identification with GDPR-native compliance.

• Teams expecting 100% visitor identification: RB2B identifies 40-45% of U.S. visitors at person-level and 30-35% at company-level, meaning 20-30% of traffic remains anonymous (personal emails, VPNs, cookie blockers). If you need higher company-level coverage (70-80%), use Clearbit Reveal integrated with HubSpot Breeze, though you'll lose person-level granularity and pay enterprise pricing.

The Bottom Line

Use RB2B if you're a SMB or mid-market team that wants to convert anonymous website traffic into personalized outreach by identifying actual decision-makers (not just companies) visiting your site, and you're comfortable with 40-45% U.S. person-level ID rate at affordable $149-495/mo pricing vs enterprise alternatives.

RB2B identifies individual people visiting your website by matching IP addresses and behavioral signals to LinkedIn profiles and business email addresses, then pushes this data to your CRM and Slack in real-time.

Core Capabilities

1. Person-Level Identification: Reveals LinkedIn profile, full name, job title, business email for 40-45% of U.S.-based website visitors (not just company name).
2. Real-Time Alerts: Sends Slack notifications when target accounts or high-value visitors (Director+ titles) browse specific pages like pricing or case studies.
3. CRM Auto-Enrichment: Automatically creates HubSpot/Salesforce contacts with visitor data including pages viewed, visit frequency, and engagement timeline.
4. Integration Ecosystem: Connects with 50+ tools (Clay, Instantly, Zapier, HeyReach) for waterfall enrichment and automated outreach sequences.

How It Works

1. Install Tracking Pixel: Add RB2B JavaScript snippet to your website (5-minute setup, similar to Google Analytics).
2. Visitor Browses Site: When someone visits your site, RB2B captures IP address, pages viewed, time on page, and visit frequency.
3. Person-Level Identification: RB2B matches visitor data against its proprietary database to identify LinkedIn profile, business email, full name, and company info (40-45% success rate for U.S. visitors, 30-35% company-level only).
4. Real-Time Delivery: Identified visitor data pushed instantly to Slack (free plan) or auto-created as HubSpot/Salesforce contact with enrichment fields (paid plans $149-495/mo).

Our Take: RB2B's person-level identification is a game-changer for SMB teams that can't afford ZoomInfo but need more than generic "Acme Corp visited" notifications from Leadfeeder. The 40-45% U.S. ID rate isn't perfect, but knowing which person from a target account is browsing pricing pages 3x this week is 10X more actionable than company-only tracking. The FREE Slack plan is genius for testing - you'll know within a week if your traffic quality justifies paid plans. Biggest limitation: US-only person-level ID means global companies get diminished value unless they Demandbase-partner for international company-level tracking.

1. Person-Level Visitor Identification

RB2B reveals LinkedIn profiles, full names, job titles, and business emails for 40-45% of U.S.-based website visitors, going beyond company-only tracking to identify specific decision-makers browsing your site.

When a VP of Sales from Acme Corp visits your pricing page, RB2B surfaces "Sarah Johnson, VP of Sales at Acme Corp, sarah.johnson@acme.com, visited /pricing 3 times this week" instead of generic "Acme Corp showed interest."

Why it matters: Person-level identification enables warm, personalized outreach ("Hi Sarah, noticed you checked out our pricing page this week") vs cold generic emails ("Hi Acme Corp team"). Teams report 3-5X higher reply rates when referencing specific site visits vs standard cold outreach, converting 20-30% of high-intent visitors into meetings within 48 hours.

2. Real-Time Slack Notifications

RB2B sends instant Slack alerts when target accounts or high-value visitors (filterable by job title, company size, industry) browse critical pages like pricing, case studies, or product features.

Customize alerts for "Director+ titles from target accounts visiting pricing page" to notify AEs immediately, or "any visitor from <$50M ARR SaaS companies viewing integration docs" for SDR follow-up prioritization.

Why it matters: Real-time alerts compress response time from days (waiting for email list exports) to minutes (Slack ping → LinkedIn message within 1 hour). Teams using RB2B Slack alerts book 40-60% of meetings with warm visitors who already understand your product vs 5-10% cold outbound conversion rates, dramatically improving outbound efficiency.

3. HubSpot & Salesforce Auto-Contact Creation

RB2B automatically creates new contacts in HubSpot or Salesforce when it identifies a website visitor, enriching CRM records with LinkedIn profile, business email, pages viewed, visit frequency, and last visit timestamp.

For existing contacts, RB2B appends website activity to timeline ("viewed pricing page 3x in 7 days, spent 5 minutes on case studies page") for sales context before calls.

Why it matters: Eliminates manual data entry (saving 5-10 hours/week for teams tracking 100+ monthly visitors) and ensures reps have full context on prospect intent before outreach. Sales teams report 30-50% shorter discovery calls when they reference specific page visits ("noticed you spent time on our Salesforce integration page") vs generic opening questions.

4. Clay Waterfall Enrichment Integration

RB2B's native Clay integration pushes person-level visitor data into Clay tables for waterfall enrichment, combining RB2B's LinkedIn profile identification with Clay's 50+ data providers (ZoomInfo, Apollo, Clearbit) to maximize contact data completeness.

Example workflow: RB2B identifies visitor → pushes to Clay → Clay enriches with mobile number (ZoomInfo), tech stack (BuiltWith), funding status (Crunchbase) → exports to Instantly for sequencing.

Why it matters: Single-source data providers miss 40-60% of contacts; waterfall enrichment via Clay increases data completeness from 40-45% (RB2B alone) to 70-85% (RB2B + Clay + ZoomInfo + Apollo), ensuring outbound sequences have valid phone numbers and emails for multi-channel outreach.

5. Behavioral Intent Scoring

RB2B tracks visitor engagement patterns (pages viewed, time on site, visit frequency over 7/30 days) to score intent, surfacing high-priority visitors who viewed pricing 3+ times or spent 10+ minutes on case studies vs casual browsers.

Filter Slack alerts and CRM exports by intent score ("show only visitors with 3+ visits in 7 days") to prioritize warm leads over one-time homepage visitors.

Why it matters: Not all website visitors are equal - someone viewing pricing 3x in a week is 8-10X more likely to convert than a one-time blog reader. Intent scoring helps teams focus outreach on 20-30% of visitors driving 70-80% of pipeline vs wasting effort on low-intent traffic.

RB2B connects with 50+ tools. Here's how it fits into your workflow:

Sends Data To

Receives Data From

Works Alongside

• Leadfeeder: Use RB2B for person-level ID (U.S. visitors) + Leadfeeder for company-level global coverage at $99-139/mo
• Clearbit: RB2B for real-time person-level identification + Clearbit Reveal (HubSpot Breeze) for enterprise company-level enrichment
• Koala: RB2B for person-level visitor tracking + Koala for product usage signals (if you have in-app analytics)

1. Converting Anonymous Traffic Into Warm Outbound Pipeline

Scenario: Your outbound team makes 100 dials/day with 2-3% connect rates, burning time on cold prospecting while decision-makers from target accounts are already browsing your website without your knowledge.

Workflow:

1. Install RB2B tracking pixel on website (5-minute setup)
2. Configure Slack alert: "Notify #sales when Director+ titles from 50-500 employee SaaS companies visit pricing or case studies pages"
3. Sales rep receives Slack alert: "Sarah Johnson, VP of Sales at Acme Corp (target account), viewed pricing page 3x this week"
4. Rep sends warm LinkedIn message within 1 hour: "Hi Sarah, noticed you've been checking out our pricing this week - would love to answer any questions"
5. RB2B auto-creates HubSpot contact with visit history, triggering Instantly sequence if no LinkedIn response in 48 hours

Outcome: Team redirects 20-30% of cold outbound effort toward high-intent website visitors, booking 15-20 meetings/month from warm traffic (vs 3-5 meetings from same effort spent on cold lists). Reply rates improve from 2-3% (cold) to 15-25% (warm referencing site visits).

2. Account-Based Marketing With Person-Level Precision

Scenario: Your ABM team tracks 200 target accounts using traditional company-level tools (Leadfeeder, 6sense) that show "Acme Corp visited your site" without revealing which decision-maker to contact, leading to generic spray-and-pray outreach to info@ emails.

Workflow:

1. Import target account list (200 companies) into RB2B
2. RB2B identifies person-level visitors from target accounts: "John Smith, Director of Marketing at Acme Corp (target account #47), viewed integration docs + pricing page, spent 8 minutes on Salesforce integration page"
3. Marketing triggers personalized Slack message to assigned AE: "Target account Acme Corp has active engagement - John Smith (Director of Marketing) researching Salesforce integration"
4. AE sends contextual outreach: "Hi John, saw you were checking out our Salesforce integration - we just launched a new feature that might interest you based on your research"
5. RB2B tracks repeat visits over 30 days to score account intent, surfacing accounts with 3+ different people visiting 5+ times as "hot" for executive outreach

Outcome: ABM conversion rates improve from 5-8% (generic "Acme Corp showed interest" outreach) to 20-30% (personalized "Hi John, noticed you spent time on Salesforce integration page" messaging). Average deal cycle compresses 15-20% because reps have real-time intent signals vs quarterly account reviews.

3. Pipeline Acceleration Through Repeat Visitor Alerts

Scenario: Prospects research solutions for 30-60 days before booking demos, visiting your site 5-10 times across multiple decision-makers, but your team has no visibility into this intent signal until prospects fill out forms (which only 2-5% do).

Workflow:

1. RB2B tracks all visitors across 30-day window, building engagement timeline for each identified person
2. Prospect visits site 3x in first week (discovery phase), 2x in week 2 (evaluation phase), 4x in week 3 (pricing research + case study review)
3. After 4th visit in week 3, RB2B triggers high-priority Slack alert: "Sarah Johnson from Acme Corp - 9 total visits across 3 weeks, last 4 visits focused on pricing + ROI calculator + case studies"
4. AE sends timely outreach: "Hi Sarah, looks like you've been deep in research mode on our platform over the past few weeks - happy to walk through pricing and ROI specific to your use case"
5. RB2B enriches Salesforce opportunity with visitor engagement data: "3 people from Acme Corp (Sarah, John, Mike) collectively visited 14 times, spent 35 minutes on site, focused on enterprise features"

Outcome: Sales team compresses deal cycles 20-30% by reaching out at peak intent (9 visits over 3 weeks) vs waiting for inbound form fills. Pipeline velocity increases as reps engage warm prospects already 70-80% through buying journey vs cold outreach at 0% awareness.

What We Recommend

• Startups/Testing: Free Slack plan for 30 days to validate traffic quality and person-level ID rate before committing to paid plans. If you're getting 10-20 quality visitor IDs/week in Slack, upgrade to Starter.
• SMB (50-150 identified visitors/month): Starter at $149/mo with HubSpot/Salesforce auto-contact creation. ROI threshold: if 10-15% of identified visitors convert to meetings, $149/mo pays for itself (1-2 closed deals/month).
• Mid-Market (150-500 visitors/month): Growth at $295/mo for Clay waterfall enrichment and Instantly sequence automation. Justifies cost when outbound team is 5+ reps saving 10-15 hours/week on prospecting.

Watch Out For

• US-only person-level ID on all plans: If >50% of your traffic is international, you'll only get company-level identification (30-35% coverage) for non-U.S. visitors, diminishing value unless you upgrade to Demandbase partnership (Pro plan $495/mo).
• Identification rate caps: 40-45% person-level ID rate means 55-60% of U.S. traffic remains anonymous (personal emails, VPNs, cookie blockers). Don't expect 100% coverage - plan outbound strategy assuming ~40% visibility into site visitors.

Step 1: Install Tracking Pixel (5 minutes)

Sign up for FREE Slack plan at rb2b.com (no credit card), copy JavaScript snippet from dashboard, paste into website <head> section (same as Google Analytics). Verify installation by visiting your own site and checking for Slack notification.

Step 2: Configure Slack Alerts (10 minutes)

Connect Slack workspace, create dedicated #rb2b-visitors channel, set filters for high-priority alerts (Director+ titles from 50-500 employee SaaS companies visiting pricing or case studies pages). Test by having colleague from target account visit your site.

Step 3: Integrate HubSpot/Salesforce (15 minutes, paid plans only)

Connect CRM via OAuth, map RB2B fields (LinkedIn profile, business email, pages viewed) to CRM properties, enable auto-contact creation for new identified visitors. Set lifecycle stage = "Website Visitor" to segment from other lead sources.

Step 4: Build Outreach Workflow (ongoing)

When high-intent visitor identified (3+ visits, pricing page viewed), send warm LinkedIn message within 1 hour referencing specific pages viewed. If no response in 48 hours, trigger Instantly email sequence. Track conversion from identified visitor → meeting booked to calculate ROI.

Pro tip: Run FREE Slack plan for 30 days to validate traffic quality before upgrading to paid plans. If you're getting 10-20 quality visitor IDs/week (decision-maker titles from target accounts), $149/mo Starter plan will ROI within first month (1-2 closed deals). If most identified visitors are recruiters or job seekers, your traffic quality may not justify paid plans yet - focus on SEO/content to attract buyer personas first.

Official

• Website
• Pricing
• Integrations
• HubSpot Integration Playbook

GTMLabz

• Related workflow

Often Used With

• Clay: Waterfall enrichment combining RB2B person-level ID with 50+ data providers (ZoomInfo, Apollo, Clearbit) to maximize contact completeness 70-85%
• Instantly: Automated cold email sequences triggered by RB2B visitor identification for warm outbound follow-up within 48 hours of site visits
• HubSpot: CRM auto-contact creation with RB2B visitor data (LinkedIn profiles, pages viewed, visit frequency) for sales context before calls

Recommended Stack

• Outbound Stack: RB2B ($149/mo) + Clay ($149/mo) + Instantly ($37/mo) = $335/month for person-level visitor ID → waterfall enrichment → automated warm outreach sequences