Snagit

Snagit

video prospecting

Reviewed byRaphael Berrebi|GTM Automation Specialist|Jan 18, 2026
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Snagit by TechSmith is a screenshot and screen recording tool specializing in image capture, annotation, and documentation with advanced features like scrolling capture, OCR text extraction, and Smart Redact for automatic sensitive data blurring.

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Everything You Need to Know About Snagit

Complete guide to features, pricing, integrations, and implementation

Overview

Snagit by TechSmith is a screenshot and screen recording tool specializing in image capture, annotation, and documentation with advanced features like scrolling capture, OCR text extraction, and Smart Redact for automatic sensitive data blurring.

Designed for customer support teams, technical writers, product managers, and anyone creating documentation, tutorials, or visual communication.

Quick Facts:

  • Category: Video Prospecting & Screen Capture
  • Pricing: $63 one-time purchase (perpetual license)
  • Free trial: 15-day full-featured trial
  • G2 rating: 4.6/5 (3,100 reviews)

What Snagit Does

Snagit captures screenshots of your screen with advanced options including fullscreen, region selection, scrolling pages, menu capture, and OCR text extraction. Add professional annotations with arrows, callouts, step numbers, and effects, then share via email, cloud storage, or export to documents.

Core Features

  • Advanced Screen Capture: Capture fullscreen, regions, scrolling pages, menus, and extract text with OCR (Grab Text feature)
  • Professional Annotations: Add arrows, callouts, step numbers, shapes, stamps, blur, and effects with easy drag-and-drop editing
  • Smart Redact: Automatically identifies and blurs credit card numbers, addresses, phone numbers, and sensitive information in screenshots

Our Take: Snagit is the best value for screenshot-focused users at $63 one-time purchase vs ongoing subscriptions ($12-19/mo). The perpetual license (works on 2 machines for work/home) eliminates recurring costs, and advanced features like scrolling capture, OCR text extraction, and Smart Redact justify the upfront investment for documentation and support teams. With 4.6/5 G2 rating (3,100 reviews), users praise ease of use and annotation quality. However, video editing is basic vs Camtasia's professional timeline, and lack of built-in cloud hosting requires manual sharing vs Loom's automatic uploads. Best for teams prioritizing screenshots over video, wanting to avoid subscriptions, and needing professional annotation tools.

Key Features

Advanced Screenshot Capture

Capture entire screen, specific regions, scrolling webpages (automatically scrolls and stitches long pages), individual menus, and extract text from images with OCR (Grab Text). Panoramic capture creates wide screenshots by stitching multiple captures together. Supports various output formats including PNG, JPEG, HEIF, WebP, and MP4 for videos.

Professional Annotation Tools

Add professional-looking markup with arrows, callouts, step numbers (automatically increments for tutorials), shapes, stamps, and text. Apply effects like borders, shadows, perspective, and torn edges. Blur sensitive information manually or use Smart Redact to automatically detect and blur credit card numbers, addresses, and phone numbers. Templates save common annotation styles for consistency.

Searchable Library & Organization

All captures automatically save to searchable library that finds text inside screenshots using OCR. Tag images for organization, create custom shortcuts, and quickly locate past captures. Share directly to Microsoft Office apps (Outlook, Word, PowerPoint), cloud services (Google Drive, Dropbox), or Camtasia for video editing with narration.

Pricing

PlanPriceIncludes
One-Time Purchase$63Perpetual license, 1 year free updates/maintenance, install on 2 machines
Maintenance RenewalOptionalAnnual renewal for version upgrades (first year included free)
Volume LicensingDiscounts at 5+Lower per-seat pricing for teams (contact sales)

Pricing notes: One license installs on 2 machines (Windows + Mac compatible). First year of maintenance (version upgrades) included free. Subscription option also available for teams wanting always-current version.

Best value: One-time $63 purchase eliminates recurring costs vs ScreenPal $36/year, Loom $150/year, or CloudApp $108-192/year. Pays for itself in 6-12 months.

Pros & Cons

Advantages

Best Value

$63 one-time vs $12-19/mo subscriptions (saves $81-165/year), perpetual license with 1 year free updates

Superior Screenshots

Scrolling capture, OCR text extraction, Smart Redact, advanced annotations vs basic tools

Works on 2 Machines

One license installs on work + home computer (Windows and Mac), excellent value for individuals

Disadvantages

Limited Video Editing

Basic recording only vs Camtasia's advanced timeline, effects, and professional video tools

No Cloud Hosting

Manual sharing required vs Loom/CloudApp automatic uploads with instant shareable links

Upfront Cost

$63 vs ScreenPal $0-3/mo or Loom free tier for users preferring monthly payments or testing first <!-- ============================================ --> <!-- SECTION 6: ALTERNATIVES --> <!-- Word count: 100-150 words --> <!-- ============================================ -->

Alternatives

Frequently Asked Questions

Is Snagit worth it?

Yes, Snagit is worth it for screenshot-focused users at $63 one-time purchase vs ongoing subscriptions ($12-19/mo = $144-228/year). The perpetual license eliminates recurring costs, and advanced features (scrolling capture, OCR, Smart Redact) justify investment for documentation and support teams. Pays for itself in 6-12 months vs subscription alternatives.

How much does Snagit cost?

Snagit costs $63 for a one-time purchase with perpetual license. First year of maintenance (version upgrades) included free. One license installs on 2 machines (Windows + Mac compatible). Volume discounts available starting at 5 licenses.

What's the best Snagit alternative?

ScreenPal ($3/mo) is the best budget alternative for users wanting monthly payments with cloud hosting. Loom (free tier available) works best for video-first teams needing automatic cloud uploads and async collaboration.

Does Snagit have a free trial?

Yes, Snagit offers a 15-day full-featured free trial with no watermarks or limitations, allowing complete testing before purchase.

Can Snagit record videos?

Yes, Snagit records screen videos with simple editing including trimming and audio cleanup (removes background noise). However, video editing is basic vs Camtasia's advanced timeline, effects, and professional tools.

Does Snagit work on Mac and Windows?

Yes, Snagit is available for both Mac and Windows with nearly identical features. One license allows installation on 2 machines (e.g., work computer + home computer).

Resources

Ready to Get Started with Snagit?

Visit the official website to explore pricing, documentation, and sign up for a free trial

Visit Snagit.com

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