Sprout Social

Sprout Social

social media management

Reviewed byRaphael Berrebi|GTM Automation Specialist|Jan 18, 2026
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Enterprise Social Media Management & Analytics Platform

Personal BrandingAnalyticsWorkflow Automation

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Everything You Need to Know About Sprout Social

Complete guide to features, pricing, integrations, and implementation

Overview

  • Social Media Management
  • Social Analytics
  • Content Scheduling
  • Social Listening
  • Team Collaboration
  • Brand Monitoring
  • Engagement Management
  • Enterprise Social

What is Sprout Social

Sprout Social is a social media management platform designed for mid-market and enterprise marketing teams who want comprehensive social operations. It provides unified inbox managing messages across all networks, publishing scheduler posting content with optimal timing, analytics dashboard tracking performance across channels, social listening monitoring brand mentions and conversations, and team collaboration enabling approval workflows and roles. People use Sprout Social because enterprise features support complex workflows, comprehensive analytics prove social ROI, and costs $249-499/mo providing all-in-one platform.

Sprout Social shines in enterprise social teams managing multiple accounts, agencies handling client social, marketing ops proving social ROI, and customer service teams responding to social. Organizations see results fast, often managing 10-50 accounts and improving engagement by 30-50%.

Ideal Customer Profile

Sprout Social is recommended for mid-market and enterprise marketing teams who need comprehensive social media management and analytics.

Company Size:

  • Mid-Market
  • Enterprise

Key Features

  • Unified inbox managing messages across Facebook, Twitter, LinkedIn, Instagram
  • Publishing scheduler posting content with optimal timing recommendations
  • Analytics dashboard tracking performance, engagement, ROI across channels
  • Social listening monitoring brand mentions, competitors, industry conversations
  • Team collaboration enabling approval workflows, roles, permissions
  • CRM integration connecting social engagement to Salesforce, HubSpot

Best Use Case For Sprout Social

Sprout Social is a social media management platform designed for enterprise social operations. It provides unified inbox, publishing scheduler, analytics dashboard, social listening, team collaboration, and CRM integration. People use Sprout Social because enterprise features support workflows and costs $249-499/mo.

Sprout Social shines in enterprise teams managing multiple accounts, agencies handling clients, marketing ops proving ROI, and customer service responding socially. Organizations manage 10-50 accounts, improving engagement by 30-50%.

Pricing

Sprout Social offers subscription plans starting at $249/month per user for Standard with basic features, scaling to $499/month per user for Advanced with comprehensive capabilities. Enterprise pricing available. 30-day free trial available.

Starting Price: $249/month per user Trial: Available, 30 days of trial

Standard

$249 Per User, Per Month

5 social profiles, unified inbox, publishing scheduler, analytics, team collaboration, email support

Professional

$399 Per User, Per Month

All Standard features, 10 social profiles, social listening, competitive analysis, custom workflows, priority support

Advanced

$499 Per User, Per Month

All Professional features, unlimited social profiles, advanced analytics, automated workflows, dedicated CSM

What are Sprout Social alternatives?

How simple is Sprout Social setup?

Complexity: Intermediate

Sprout Social's implementation begins with account creation and social profile connection within 1 day. For full deployment, expect 1-2 weeks to create account and connect social profiles, configure publishing calendar and workflows, set up analytics dashboards, establish team roles and permissions, configure social listening keywords, integrate with CRM if applicable, and train team on platform.

Frequently Asked Questions

How to use Sprout Social?

Create account, connect social profiles (Facebook, Twitter, LinkedIn, Instagram), set up unified inbox for messages, schedule posts with publishing calendar, configure team workflows and approvals, monitor analytics dashboards, use social listening for brand mentions, integrate with CRM, collaborate across team.

How much is Sprout Social?

Sprout Social offers plans from $249 to $499/month per user based on social profile limits (5-unlimited profiles), features (basic vs social listening, advanced analytics, automation), and support level.

Why choose Sprout Social?

Manage 10-50 social accounts in unified platform, improve engagement by 30-50% at $249-499/mo with analytics-driven optimization, prove social ROI with comprehensive reporting, enable team collaboration with approval workflows, monitor brand mentions with social listening, integrate with CRM connecting social to revenue.

How does Sprout Social work?

Sprout Social provides social media management platform, connects to Facebook, Twitter, LinkedIn, Instagram, YouTube, centralizes messages in unified inbox, enables scheduling with publishing calendar, tracks performance with analytics dashboards, monitors brand with social listening, manages team with collaboration tools, integrates with CRM, then delivers enterprise social operations.

Is Sprout Social free?

Sprout Social offers a 30-day free trial with full platform access but no permanent free tier. Plans start at $249/month per user.

How does Sprout Social help?

  • Manage 10-50 social accounts in unified platform
  • Improve engagement by 30-50% with analytics-driven optimization
  • Prove social ROI at $249-499/mo with comprehensive reporting
  • Enable team collaboration with approval workflows
  • Monitor brand mentions with social listening tools
  • Integrate with CRM connecting social engagement to revenue

Pricing Summary

From: $249/month per user Trial: Available, 30 days of trial

Who is Sprout Social for?

  • Mid-Market
  • Enterprise

Is Sprout Social easy to use?

Complexity: Intermediate

  • Hootsuite - Social management
  • Buffer - Social scheduling
  • Agorapulse - Social media
  • Later - Visual planning
  • Sendible - Agency social

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