Workflow Automation

Common automated workflows and their typical performance improvements include:\n\n(1) Lead nurturing workflows - Multi-touch email sequences (5-10 emails over 30-60 days) that educate prospects about solutions, share case studies, and gradually qualify leads, converting 10-20% of cold leads to sales-ready opportunities vs. 2-5% with single-blast emails\n\n(2) Abandoned cart recovery - Triggered email/SMS sequences sent 1 hour, 24 hours, and 72 hours after cart abandonment, recovering 10-30% of abandoned carts and generating 5-15% revenue lift for e-commerce businesses\n\n(3) Customer onboarding - Welcome email series, product education content, usage tips, and feature activation campaigns that increase trial-to-paid conversion by 20-40% and reduce time-to-value by 30-50%\n\n(4) Event promotion - Multi-channel campaigns (email invites, reminder sequences, social ads, retargeting) with dynamic waitlists, registration confirmation, and post-event follow-up that increase attendance rates from 30-40% to 60-75%\n\n(5) Re-engagement campaigns - Automated win-back sequences targeting inactive users with personalized offers, product updates, and surveys that reactivate 5-15% of dormant customers\n\n(6) Lead scoring and routing - Behavioral scoring systems that track website visits, email engagement, content downloads, and demo requests to automatically route hot leads (80+ score) to sales within 5 minutes, improving close rates by 30-50%\n\nWorkflow automation typically reduces manual campaign management time by 60-80% while improving conversion rates 25-50% through timely, personalized, multi-touch engagement.