Cockpit

Cockpit

Sales Tools

Reviewed byRaphael Berrebi|GTM Automation Specialist|Jan 18, 2026
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Cockpit is an AI-powered revenue intelligence platform that provides real-time deal coaching, pipeline analytics, and forecast accuracy. It delivers value by analyzing sales conversations, CRM data, and deal activity to surface risks, recommend next-best actions, and coach reps on winning behaviors, helping revenue teams close more deals and forecast with confidence.

Deal IntelligenceSales CoachingAnalytics

Used in 2 workflows

Popular Workflows with Cockpit

Enterprise Revenue Forecasting

Analyze pipeline → AI predictions → Deal coaching → Forecast accuracy improvement

Ongoing forecasting
Revenue IntelligenceForecasting

Complex Deal Coaching

Track deal progress → Identify risks → Provide coaching → Improve win rates

Per-deal coaching
Deal CoachingSales Performance
Complete Profile Guide

Everything You Need to Know About Cockpit

Complete guide to features, pricing, integrations, and implementation

Overview

  • Meeting Intelligence
  • Revenue Intelligence
  • Sales Coaching
  • Deal Analytics
  • AI Data Insights
  • Pipeline Management
  • Forecast Accuracy
  • Sales Performance

What is Cockpit

Cockpit is an enterprise revenue intelligence tool designed for sales leaders and revenue operations teams who need visibility into pipeline health and deal execution. It combines conversation intelligence from calls and emails with CRM activity data to identify deal risks, recommend coaching interventions, and predict outcomes with machine learning models. People use Cockpit because it surfaces actionable insights from complex deal data, provides rep-specific coaching recommendations, and improves forecast accuracy by 20-30% through AI-powered risk detection.

Cockpit shines in complex B2B sales with long cycles, enterprise deal reviews with cross-functional teams, and sales performance optimization through behavioral coaching. Teams see results fast, often improving win rates by 15-25% and forecast accuracy within the first quarter of deployment. It fits smoothly into your tech stack by integrating with Salesforce, Gong, Chorus, Outreach, and Slack for unified deal intelligence. Cockpit is not designed for transactional sales or simple call recording but focuses on strategic deal management and revenue predictability efficiently.

Ideal Customer Profile

Cockpit is recommended for enterprise sales leaders, revenue operations teams, and sales managers who want to improve forecast accuracy, coach reps on deal execution, and identify pipeline risks before deals slip.

Company Size:

  • Mid-Market
  • Enterprise

Key Features

  • Real-time deal risk scoring with AI-powered predictions
  • Conversation intelligence integration (Gong, Chorus) for coaching insights
  • Pipeline analytics with stage-by-stage progression tracking
  • Automated deal reviews with recommended actions for reps and managers
  • Forecast accuracy tools with confidence scoring
  • Salesforce-native deployment with deep CRM integration

Best Use Case For Cockpit

Cockpit is an enterprise revenue intelligence tool designed for sales leaders who need visibility into pipeline health and deal execution. It combines conversation intelligence with CRM activity data to identify deal risks, recommend coaching interventions, and predict outcomes. People use Cockpit because it surfaces actionable insights from complex deal data and improves forecast accuracy by 20-30%.

Cockpit shines in complex B2B sales with long cycles, enterprise deal reviews, and sales performance optimization. Teams see results fast, often improving win rates by 15-25% and forecast accuracy within the first quarter.

Pricing

Cockpit offers enterprise-only pricing typically starting at $5,000-10,000+ per month depending on user count and feature requirements. Pricing includes the core Cockpit platform, deal intelligence, conversation analytics integration, and dedicated customer success. Requires sales conversation for custom quotes based on annual contract value.

Starting Price: Contact Sales ($5K-10K+/month typical) Trial: Demo only, no free trial

Professional

Contact Sales Annual Contract

It includes:

  • Deal risk scoring
  • Pipeline analytics
  • CRM integration (Salesforce)
  • Conversation intelligence sync
  • Basic coaching insights
  • Standard support

Enterprise

Contact Sales Annual Contract

It includes:

  • All Professional features
  • Advanced forecasting models
  • Custom deal scoring criteria
  • Dedicated success manager
  • Priority support
  • API access

Premium

Contact Sales Custom Package

It includes:

  • All Enterprise features
  • White-label options
  • Custom integrations
  • Advanced security & compliance
  • 24/7 premium support
  • Executive business reviews

What are Cockpit alternatives?

Clari

Revenue Operations Platform

View | Pricing: Contact Sales | Trial: Demo only

Categories: Revenue Intelligence, Forecasting, Pipeline Management

Gong

Revenue Intelligence Platform

View | Pricing: Contact Sales | Trial: Demo only

Categories: Conversation Intelligence, Deal Analytics, Coaching

People.ai

Revenue Intelligence & Analytics

View | Pricing: Contact Sales | Trial: Demo only

Categories: Activity Capture, Revenue Analytics, Forecasting

Salesloft

Sales Engagement with Revenue Intelligence

View | Pricing: Contact Sales | Trial: Demo only

Categories: Sales Engagement, Deal Management, Pipeline Analytics

Momentum

Sales Workflow Automation

View | Pricing: Starting at $1,200/month | Trial: Available, 14 days free

Categories: Meeting Intelligence, CRM Automation, Deal Intelligence

Sybill

AI Meeting Assistant with Deal Intelligence

View | Pricing: Starting at $59/user/month | Trial: Available, 14 days free

Categories: Meeting Intelligence, Behavioral Analytics, Deal Insights

How simple is Cockpit setup?

Complexity: Senior

Cockpit's implementation begins with a 1-2 month deployment process involving Salesforce integration, historical data analysis for AI model training, conversation intelligence platform connection (Gong/Chorus), and team onboarding. For full enterprise deployment, expect 2-3 months to configure custom deal scoring models, establish coaching workflows, train managers on insights interpretation, and roll out across sales organization with change management support.

Frequently Asked Questions

How to use Cockpit?

Integrate Cockpit with Salesforce and conversation intelligence tools, let AI analyze deal activity and conversations, review deal risk scores and coaching recommendations in dashboard, then take action on flagged opportunities and coach reps on winning behaviors.

How much is Cockpit?

Cockpit typically costs $5,000-10,000+ per month for enterprise deployments, with pricing based on user count, features, and annual contract value. Requires sales conversation for custom quotes.

Why choose Cockpit?

Get real-time deal risk alerts with AI predictions, improve forecast accuracy by 20-30% with confidence scoring, and coach reps on winning behaviors using conversation intelligence integrated with CRM activity data.

How does Cockpit work?

Cockpit analyzes Salesforce deal data, conversation intelligence from Gong/Chorus, and email/calendar activity using machine learning to identify deal risks, predict outcomes, and generate coaching recommendations for reps and managers.

Is Cockpit free?

No, Cockpit is enterprise-only software with contracts typically starting at $60K+/year. No free tier or trial is available; requires sales demo and custom quote.

How to learn Cockpit?

Cockpit provides dedicated customer success management, comprehensive onboarding programs, manager training on deal coaching, executive workshops, and ongoing optimization support through quarterly business reviews.

What are Cockpit alternatives?

Alternatives include Clari for revenue operations, Gong for conversation intelligence, People.ai for activity analytics, Salesloft for sales engagement, and Momentum or Sybill for meeting intelligence.

What are Cockpit reviews?

Cockpit is rated 4.4/5 on G2, praised for deal risk accuracy, forecast improvements, and actionable coaching insights, used by enterprise sales organizations managing complex B2B deals.

Does Cockpit have an API?

Yes, Cockpit offers REST API access for enterprise customers with endpoints for deal scores, risk data, forecast information, and integration with custom BI tools and data warehouses.

Does Cockpit have a trial or a demo?

Cockpit offers personalized demos with sales teams but no free trial. Implementation requires annual contracts and extensive onboarding with dedicated customer success support.

How does Cockpit help?

  • Identify at-risk deals before they slip with AI-powered risk scoring
  • Improve forecast accuracy by 20-30% with confidence predictions
  • Coach reps on winning behaviors using conversation and activity insights
  • Surface next-best actions for every deal in real-time
  • Analyze pipeline health across stages and segments
  • Reduce deal slippage and improve win rates by 15-25%

Pricing Summary

From: Contact Sales ($5K-10K+/month) Trial: Demo only, no free trial

Who is Cockpit for?

  • Mid-Market
  • Enterprise

Is Cockpit easy to use?

Complexity: Senior

  • Clari - Revenue operations
  • Gong - Revenue intelligence
  • People.ai - Activity analytics
  • Salesloft - Sales engagement
  • Momentum - Workflow automation

Ready to implement Cockpit in your GTM stack?

Let our experts help you set up and optimize Cockpit for maximum impact on your revenue operations.

Cockpit Review for B2B SaaS | GTMLabz | GTMLabz