Guru

Overview

Guru is an AI knowledge management platform that connects company information across apps, docs, and chats into one governed knowledge layer, delivering cited, permission-aware answers via Slack, Teams, browser extension, or integrated with ChatGPT and Claude.

Designed for sales teams, customer support, and growing companies needing instant access to product details, pricing, competitive intelligence, and institutional knowledge without searching through multiple tools.

Quick Facts:

• Category: Knowledge Management & Sales Enablement
• Pricing: From $250/month (10-seat minimum at $25/seat)
• Free trial: 30-day trial
• G2 rating: 4.7/5 (1,890 reviews)

Guru unifies your company's apps, chats, and docs into one AI-powered knowledge layer that delivers contextually relevant, cited answers with permission-awareness across Slack, Microsoft Teams, browser extension, and even integrated into other AI tools like ChatGPT and Claude.

Core Features

• AI Search & Chat: Ask questions in natural language and get cited answers that respect existing permission structures, eliminating time spent searching through docs
• Knowledge Cards: Organize information into digestible, multimedia-rich formats with verification workflows ensuring content stays accurate and up-to-date
• CRM Integrations: Product details, pricing information, and competitive insights integrate directly into Salesforce and HubSpot workflows for real-time access during client interactions

Our Take: Guru is a solid AI knowledge management platform with excellent G2 ratings (4.7/5 from 1,890 reviews) and robust CRM integrations making it valuable for sales and support teams. The AI-powered search with cited, permission-aware answers across Slack, Teams, and browser is powerful for mid-market companies ($10K-50K monthly revenue) with 10+ team members. However, the $250/month minimum (10-seat requirement) is steep for SMBs compared to Notion ($80-100 for 10 users) or Confluence ($60-120). Setup complexity (4-8 hours) and potential duplicate costs if already using Notion/Confluence limit value for smaller teams. Best for growing companies needing enterprise-grade AI knowledge management with SOC 2 compliance and advanced CRM integrations, but SMBs save 50-70% with simpler alternatives offering similar collaboration features.

AI-Powered Search, Chat & Research

Guru's AI delivers contextually relevant knowledge based on user queries and role-specific needs, eliminating time spent sifting through irrelevant documentation. Ask questions in Slack, Teams, browser, or even through ChatGPT/Claude integrations and receive cited answers that maintain permission structures from your existing systems. The AI respects role-based access controls, ensuring users only see information they're authorized to access.

Knowledge Cards with Verification Workflow

Information organizes into Knowledge Cards—focused, digestible formats combining text, multimedia, and links. Each card includes a verification workflow where designated subject matter experts review and approve updates, ensuring content accuracy. Guru automatically flags outdated information and prompts reviewers to update or verify content, maintaining knowledge base quality over time.

Sales Enablement CRM Integrations

Product details, pricing information, and competitive insights integrate directly into Salesforce and HubSpot CRM workflows, providing real-time access during client interactions. Sales reps can query product specs, pricing tiers, or competitive battlecards without leaving their CRM, accelerating deal cycles and improving pitch accuracy. Customer support teams get similar benefits through Zendesk integration for instant knowledge access.

Custom AI Knowledge Agents

Build automated workflows with AI agents that execute research tasks, answer repetitive questions, or surface relevant knowledge based on user context. Agents can monitor conversations in Slack, proactively suggest relevant knowledge cards, or automate onboarding by delivering role-specific information to new hires. Enterprise plans include flexible AI credit pools for scaling agent usage across teams.

Pricing notes:

• Minimum cost: $250/month (annual) or $300/month (monthly billing) for 10-seat minimum
• Annual savings: $5/seat/month (17% discount) vs monthly billing
• Enterprise: Custom pricing with flexible credit pools and usage-based model for scale

Best value: Self-Serve plan works for mid-market teams (10-50 employees) needing AI knowledge management with CRM integrations. Consider Notion ($8-10/seat, no minimum) or Confluence ($6-12/seat) if under 10 users or budget-constrained.

Special: Guru for Good offers reduced pricing for 501(c)(3) nonprofits with 50+ users.

Sales Enablement

Sales reps access product details, pricing tiers, and competitive battlecards directly within Salesforce or HubSpot during client calls, eliminating context-switching and accelerating deal cycles. The AI-powered search delivers role-specific knowledge based on deal stage, opportunity size, and product interest, improving pitch accuracy and reducing sales cycle length.

Customer Support Excellence

Support teams query Guru's knowledge base from within Zendesk, Intercom, or Slack to instantly answer customer questions with cited, verified information. The verification workflow ensures support documentation stays current, reducing ticket resolution time and improving first-call resolution rates.

Onboarding Automation

New hires receive role-specific knowledge through Custom AI Agents that monitor Slack conversations and proactively surface relevant information. Knowledge Cards organize onboarding materials into digestible formats covering company processes, product details, and team workflows, reducing ramp-up time from weeks to days for sales and support roles.

Guru connects with 100+ platforms including:

Messaging & Communication:

• Slack, Microsoft Teams (native bots for AI-powered answers in channels)
• Chrome extension (browser-based knowledge access anywhere)

CRM & Sales:

• Salesforce, HubSpot (real-time product, pricing, competitive intel in deals)
• Pipedrive, Close (CRM sync for knowledge access)

Support & Service:

• Zendesk, Intercom, Freshdesk (customer support knowledge integration)

Documentation & Collaboration:

• Confluence, Google Drive, SharePoint (import and sync existing docs)
• Notion, Coda (knowledge base migration)

Development & IT:

• GitHub, GitLab, Jira (technical documentation access)

All integrations maintain permission structures, ensuring users only access authorized information.

• Website
• Pricing
• G2 Reviews
• Documentation