HippoVideo
Sales Tools
Scenario: SDR team sends 50-200 cold prospecting videos monthly, mixing AI-generated intros (scale) with manual demo clips (authenticity).
How does HippoVideo help?
Pricing
Who is HippoVideo for?
Is HippoVideo easy to use?
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Complete guide to features, pricing, integrations, and implementation
Overview
Scenario: SDR team sends 50-200 cold prospecting videos monthly, mixing AI-generated intros (scale) with manual demo clips (authenticity).
Workflow:
- SDR creates AI avatar intro using HippoVideo text-to-video (no recording needed) with prospect's name, company, pain point
- SDR records ONE manual product demo walkthrough with screen + webcam showing solution fit
- HippoVideo combines AI intro + manual demo into single video automatically
- SDR embeds video in cold email sequences, tracking opens and views
- Result: 10-15× reply rate vs text emails (3-5% vs 15-30%), faster than pure manual Loom (5 min/video vs 2 min hybrid)
ROI: 50 videos/month × 3 min saved per video (vs pure manual) = 2.5 hours/week saved, plus 3× higher engagement vs AI-only templates (more authentic).
Use Case 2: Personalized Demo Follow-Ups (Screen Recording)
Scenario: AE records personalized demo follow-ups with screen + webcam walkthrough for 10-30 key accounts/month vs generic text emails.
Workflow:
- After discovery call, AE records 3-5 minute personalized demo with HippoVideo screen + webcam
- AE shows specific product features relevant to prospect's use case, referencing their pain points from call
- Video includes custom CTA (e.g., "Book 30-min trial setup call")
- AE sends video via email with HippoVideo tracking enabled
- AE receives Slack notification when prospect watches video, follows up within 1 hour
- Result: 40-60% meeting booking rate vs 15-20% with text follow-ups, 5× faster than scheduling custom demos
ROI: 20 videos/month × 60% meeting rate = 12 booked demos vs 20 text emails × 20% = 4 demos (3× improvement), 8 extra meetings/month = $50K+ pipeline.
=== MAIN CONTENT ===
What is HippoVideo?
HippoVideo is a video prospecting and sales enablement platform that combines manual screen + webcam recordings (like Loom) with AI-generated avatar videos (like Pitchlane) and email tracking in a single tool for hybrid video outreach at scale.
Unlike pure manual tools like Loom (which require recording every video individually) or pure AI tools like Pitchlane (which use template-based personalization without manual recording), HippoVideo offers flexibility to mix both approaches depending on use case: AI avatars for high-volume cold outreach (50-200 videos/month) and manual recordings for personalized relationship-building (10-30 videos/month).
Key differentiator: HippoVideo's 'hybrid model' allows SDRs to create AI-generated video intros (prospect name, company, pain point) combined with manual product demo clips in a single video, delivering both scale (AI) and authenticity (manual) vs choosing one or the other.
Best for: Sales teams and customer success professionals who need flexibility to send both high-volume AI prospecting videos (100-200/month) and personalized manual demo follow-ups (10-30/month) without paying for separate tools ($20-40/user vs $15 Loom + $99 Pitchlane = $114 combined).
Example use case: An SDR uses HippoVideo AI avatars to send 100 cold prospecting videos weekly (text-to-video, no recording). Same SDR uses HippoVideo manual recording for 10 high-value account follow-ups monthly (screen + webcam personalization). One tool covers both use cases at $40/month vs separate Pitchlane ($99) + Loom ($15) subscriptions.
Pricing Breakdown
HippoVideo uses a per-user subscription model starting at $20/month:
Starter Plan: $20/user/month
- Best for: Individual contributors or small teams (1-3 reps) testing video prospecting
- Includes: 50 video credits/month, screen + webcam recording, basic video editing (trim, cut, text overlays), email tracking (opens, views, completion rates), CRM integrations (HubSpot, Salesforce), custom branding, video analytics dashboard
- Limitations: No AI avatars, basic analytics only, limited video templates (5 templates)
Professional Plan: $40/user/month (most popular)
- Best for: Growing sales teams (5-15 reps) running structured video prospecting campaigns
- Includes: Everything in Starter + 200 video credits/month, AI avatars (text-to-video generation), 50+ video templates, advanced analytics (heatmaps, A/B testing), Zapier integration, priority support, remove HippoVideo branding
- AI Features: Basic text-to-video with AI avatars (no voice cloning, standard voice synthesis)
- ROI Example: 10 reps × $40 = $400/month vs 10 reps × ($15 Loom + $99 Pitchlane) = $1,140/month (65% cost savings)
Enterprise Plan: $80+/user/month (custom pricing)
- Best for: Large teams (50+ reps) or agencies requiring white-label and advanced features
- Includes: Everything in Professional + unlimited video credits, advanced AI features (voice cloning, face swapping - available 2025), white-label options, SSO, API access, dedicated CSM, custom integrations, SLA guarantees
- Custom pricing: Volume discounts for 50+ users (<$60/user at scale)
Free Trial
- 14-day free trial with full Professional plan access (200 video credits, AI avatars, all features)
- No credit card required for trial signup
HippoVideo vs Loom vs Pitchlane
| Feature | HippoVideo | Loom | Pitchlane |
|---|---|---|---|
| Pricing | $20-80/user/month | $0-15/user/month | $0-500/month flat |
| Manual Recording | Yes (screen + webcam) | Yes (best-in-class) | No |
| AI Avatar Videos | Yes (basic text-to-video) | No | Yes (advanced templates) |
| Voice Cloning | No (Enterprise only, 2025) | No | No |
| Email Tracking | Yes (opens, views, heatmaps) | Basic (Pro plan only) | Yes (built-in) |
| Video Credits | 50-200/month (200 on $40 plan) | Unlimited | 0-unlimited (100 free tier) |
| Best For | Hybrid manual + AI prospecting | Pure manual relationship videos | Pure AI template personalization |
| Free Tier | 14-day trial only | Yes (unlimited) | Yes (100 videos/month) |
Bottom line: HippoVideo is best when you need both manual recordings (demos, follow-ups) and AI avatars (cold prospecting) in one tool. Loom is better for pure manual recording (unlimited free). Pitchlane is better for advanced AI template personalization at scale.
Pros and Cons
Advantages
Disadvantages
Bottom Line
Use HippoVideo if:
- You need both manual demos and AI prospecting videos in one tool (vs separate Loom + Pitchlane subscriptions)
- Your team sends 50-200 videos/month mixing cold outreach (AI) with relationship follow-ups (manual)
- You want email tracking built-in (opens, views, heatmaps) without separate engagement tools
- You prefer per-user pricing ($20-40/user) vs flat team pricing (Pitchlane $99-500 total)
Skip HippoVideo and use Loom if:
- You send <10 videos/month (Loom free = unlimited)
- You only need manual recordings without AI features
- You prioritize simplicity over features (one-click recording vs 5+ features to learn)
Skip HippoVideo and use Pitchlane if:
- You need advanced AI template personalization with better quality than HippoVideo's basic avatars
- You send 100+ AI-generated videos/month (Pitchlane free tier = 100 videos vs HippoVideo's 50-200 credit limits)
- You want flat team pricing vs per-user costs (Pitchlane $99-500 total vs HippoVideo $20-40/user × team size)
Skip HippoVideo and use Tavus if:
- You need ultra-realistic AI voice cloning for high-value accounts (Tavus $39+ vs HippoVideo's basic text-to-video)
Rating: ⭐⭐⭐⭐☆ (4.2/5)
- Best for: Teams wanting hybrid manual + AI video prospecting in one tool
- Pricing: Fair at $20-40/user (65% savings vs Loom + Pitchlane combined)
- Ease of Use: Moderate (20-min learning curve vs Loom's 0-min)
- ROI Potential: Strong for hybrid use cases (10-15× reply rates vs text emails)
Key Features
1. Screen + Webcam Recording
Record screen demos with webcam overlay for personalized product walkthroughs. Built-in editing tools: trim, cut, add text overlays, insert CTAs, custom thumbnails.
2. AI Avatar Videos (Text-to-Video)
Generate prospecting videos using AI avatars without recording. Input text script with personalization variables (name, company, pain point), select avatar, generate video in 30-60 seconds.
3. Email Tracking & Analytics
Track email opens, video views, play rate, completion rate (heatmaps showing drop-off points), rewatch behavior. Receive real-time Slack/email notifications when prospects engage.
4. Video Templates & Branding
Choose from 50+ video templates (cold outreach, demo follow-ups, onboarding, testimonials). Customize with company logo, colors, CTAs, remove HippoVideo branding (Pro plan).
5. CRM Integrations
Native Salesforce, HubSpot, Pipedrive connectors sync video analytics to contact/opportunity records. Auto-log video sends as CRM activities for performance tracking.
6. Chrome Extension (Gmail, Outlook, LinkedIn)
Record and send videos directly from Gmail compose window, Outlook emails, LinkedIn messages without leaving browser. Track engagement in real-time.
7. Video Landing Pages
Each video gets custom landing page with embedded CTAs, calendar booking links, form captures. Track page visits and conversions.
8. A/B Testing (Pro Plan)
Test different video thumbnails, subject lines, CTAs to optimize engagement. Track which variations drive highest reply rates across audience segments.
Integrations
Explore All 90+ Integrations
View the complete integration directory on HippoVideo's official website
View Integration DirectoryHippoVideo integrates with popular GTM tools via native connectors and Zapier:
CRMs: Salesforce, HubSpot, Pipedrive, Close - Sync video analytics to contact records, embed videos in sequences, auto-log activities
Email: Gmail, Outlook, Yahoo Mail - Chrome extension and add-ins for embedding videos in emails with tracking
Automation: Zapier, Make - Build custom workflows (e.g., send video when new lead added to CRM, post video analytics to Slack)
Communication: Slack, Microsoft Teams - Receive notifications when prospects view videos, share engagement metrics with team
Sales Engagement: Outreach, SalesLoft (via Zapier) - Embed HippoVideo recordings in cadences, track video engagement as sequence signals
FAQs
Is HippoVideo better than Loom for sales prospecting?
Depends on use case:
HippoVideo is better when:
- You need both manual demos and AI prospecting in one tool (vs separate Loom + Pitchlane)
- You want email tracking built-in (opens, views, heatmaps) vs Loom's basic tracking (Pro plan only)
- You send mix of AI cold outreach (100 videos/month) + manual follow-ups (20 videos/month)
Loom is better when:
- You send <10 videos/month (Loom free = unlimited vs HippoVideo $20 minimum)
- You only need manual recordings without AI features
- You prioritize simplicity over features (one-click recording vs multiple features)
Hybrid approach: Use free Loom for manual relationship videos, add HippoVideo Professional ($40) when you need AI avatars for scale.
Does HippoVideo have voice cloning like Tavus?
No (not yet). HippoVideo's AI avatars use basic text-to-video synthesis with standard AI voices, not voice cloning. The AI avatars can speak text scripts with personalization variables but lack the ultra-realistic voice/face cloning available in Tavus ($39+) or advanced Pitchlane features.
Voice cloning is planned for Enterprise plan in 2025, but as of now, HippoVideo's AI capabilities are less advanced than dedicated AI video tools.
If you need ultra-realistic voice cloning for high-value accounts, use Tavus ($39+ base + $1-3/video) instead.
How many videos can I send per month on HippoVideo?
Video credits per month:
- Starter ($20): 50 video credits
- Professional ($40): 200 video credits
- Enterprise ($80+): Unlimited video credits
One video credit = one video recording or AI-generated video. If you record a 5-minute demo, that's 1 credit. If you generate 10 AI avatar videos, that's 10 credits.
For unlimited videos, consider:
- Loom free (unlimited manual recordings, but no AI)
- Pitchlane free tier (100 AI videos/month, but no manual)
- HippoVideo Enterprise (unlimited hybrid, but $80+/user)
Can I use HippoVideo for free?
Yes, HippoVideo offers a 14-day free trial with full Professional plan access (200 video credits, AI avatars, all features). No credit card required for trial signup.
After trial, plans start at $20/month. There is no permanent free tier like Loom (unlimited free) or Pitchlane (100 videos/month free).
For ongoing free usage:
- Use Loom free (unlimited manual recordings)
- Use Pitchlane free tier (100 AI videos/month)
Does HippoVideo integrate with Salesforce and HubSpot?
Yes. HippoVideo has native integrations with Salesforce, HubSpot, and Pipedrive:
Salesforce: Sync video analytics (views, engagement, completion rates) to contact/opportunity records. Embed videos in Salesforce emails. Auto-log video sends as activities.
HubSpot: Insert HippoVideo recordings in HubSpot sequences. Track video views in contact timelines. Auto-log video sends as HubSpot activities for rep performance tracking.
For other CRMs, use Zapier to build custom integrations.
Is HippoVideo's AI as good as Pitchlane or Tavus?
No. HippoVideo's AI avatar features are basic text-to-video synthesis with standard AI voices, not advanced voice cloning or face swapping like Tavus or sophisticated template personalization like Pitchlane.
HippoVideo AI is sufficient for:
- High-volume cold prospecting where 'good enough' AI saves time vs manual recording
- Teams prioritizing cost ($40/user) over cutting-edge AI quality (Tavus $39+ base + usage)
Tavus or Pitchlane are better when:
- You need ultra-realistic voice cloning for high-value accounts
- You want advanced AI personalization with face swapping
- AI quality matters more than having manual recording option
HippoVideo's strength is hybrid flexibility, not best-in-class AI features.
Can I combine manual recording and AI avatars in one video?
Yes! This is HippoVideo's key differentiator. You can create videos that combine:
- AI-generated intro (prospect name, company, pain point) - no recording needed
- Manual screen + webcam demo clip showing product walkthrough
- AI-generated outro with custom CTA
Example workflow:
- SDR uses AI avatar for 30-second personalized intro (text-to-video)
- SDR adds pre-recorded 2-minute product demo (screen recording)
- SDR uses AI avatar for 15-second outro with CTA
- Result: 2:45 video combining AI scale + manual authenticity
This hybrid approach delivers:
- Faster than pure manual (2 min vs 5 min per video)
- More authentic than pure AI (includes real demo walkthrough)
- Best of both worlds for personalization at scale
Alternatives to HippoVideo
1. Loom
Best for: Manual relationship videos where authenticity matters more than scale (free unlimited recordings vs HippoVideo's $20 minimum).
Why choose Loom over HippoVideo: Free unlimited recordings, simpler one-click interface (0-min learning curve), better for <10 videos/month, 100% authentic (no AI detection risk).
Why choose HippoVideo over Loom: AI avatars for high-volume prospecting (100-200 videos/month), email tracking built-in (vs Loom's basic tracking on Pro plan), hybrid manual + AI flexibility.
2. Pitchlane
Best for: Advanced AI template personalization at scale ($99-500/month flat vs HippoVideo's per-user pricing).
Why choose Pitchlane over HippoVideo: Better AI quality (sophisticated templates vs basic text-to-video), free tier (100 videos/month), flat team pricing (better for large teams), faster AI generation (30 sec vs 60 sec).
Why choose HippoVideo over Pitchlane: Manual recording option for demos/follow-ups, per-user pricing better for small teams (1-3 reps), screen recording built-in, email tracking included.
3. Vidyard
Best for: Full video platform combining manual recording, hosting, analytics, and CRM integrations ($15-300/month) for teams needing comprehensive video infrastructure.
Why choose Vidyard over HippoVideo: Better analytics (advanced A/B testing, attribution), stronger enterprise features (SSO, permissions), includes video hosting + CMS, better for marketing teams beyond sales prospecting.
Why choose HippoVideo over Vidyard: 50% lower cost for basic use ($40 vs $90/user for similar features), simpler for SMB sales teams vs enterprise marketing, AI avatars included (Vidyard lacks).
4. Dubb
Best for: Budget-friendly video messaging for solopreneurs ($10-100/month vs HippoVideo's $20-80/user).
Why choose Dubb over HippoVideo: Lower cost for basic features, simpler interface for non-technical users, includes email/SMS sending built-in, better for sporadic video use.
Why choose HippoVideo over Dubb: AI avatars (Dubb lacks), better CRM integrations (native vs Zapier-only), screen recording quality, stronger analytics.
Our Take
HippoVideo is a solid 'hybrid' video prospecting platform for sales teams wanting both manual demos and AI-generated prospecting in one tool. The ability to mix screen recordings, webcam videos, and AI avatars provides flexibility vs choosing between pure manual (Loom) or pure AI (Pitchlane) approaches.
Key advantages: 65% cost savings vs separate Loom + Pitchlane subscriptions ($40 vs $114/user), email tracking built-in (vs additional engagement tools), CRM integrations included, and hybrid workflows (AI intro + manual demo + AI outro) deliver both scale and authenticity.
However, HippoVideo's AI features are less advanced than dedicated tools like Tavus (no voice cloning) or Pitchlane (basic text-to-video vs sophisticated templates), and video credit limits (50-200/month) make it less economical than Loom's unlimited free tier for low-volume users (<10 videos/month).
Best fit: Sales teams and customer success professionals sending 50-200 videos monthly who need flexibility to mix AI cold outreach (scale) with manual demo follow-ups (authenticity) without paying for separate tools. Not recommended for teams needing ultra-realistic AI (use Tavus), advanced template personalization (use Pitchlane), or free unlimited manual recordings (use Loom).
Bottom line: HippoVideo is a good 'middle ground' option at a fair price point, but lacks best-in-class features in either manual recording (Loom better) or AI personalization (Pitchlane/Tavus better). Worth considering for teams prioritizing all-in-one convenience over specialized excellence.
Sources:
- HippoVideo Official Website - Pricing & Features: https://www.hippovideo.io
- HippoVideo G2 Reviews - User Feedback: https://www.g2.com/products/hippovideo/reviews
- HippoVideo vs Loom Comparison: https://www.capterra.com/video-email-software/compare/125411-177289/HippoVideo-vs-Loom
- Video Prospecting Best Practices 2025: https://www.saleshacker.com/video-prospecting-guide
- AI Avatar Video Tools Comparison: https://www.techradar.com/best-ai-avatar-video-tools
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