Hook

Hook

Sales Tools

Reviewed byRaphael Berrebi|GTM Automation Specialist|Jan 18, 2026
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Customer Success Automation & Account Health Monitoring

Customer Success

Used in 1 workflow

Popular Workflows with Hook

Automated Churn Prevention

Monitor account health → Predict churn 30-60 days early → Trigger automated campaigns → Reduce churn 15-25%

Ongoing
Customer SuccessChurn Prevention
Complete Profile Guide

Everything You Need to Know About Hook

Complete guide to features, pricing, integrations, and implementation

Overview

  • Customer Success
  • Churn Prevention
  • Account Health Monitoring
  • CS Automation
  • Customer Engagement
  • Retention Automation
  • Usage Analytics
  • Proactive CS

What is Hook

Hook is a customer success platform designed for CS teams, account managers, and SaaS companies who need to scale proactive engagement across hundreds of customer accounts. It combines automated account health scoring based on product usage, NPS, and engagement metrics, churn prediction models identifying at-risk customers 30-60 days before cancellation, automated customer journey campaigns sending personalized emails and in-app messages, and centralized CS workspace managing all customer touchpoints. People use Hook because it prevents churn by identifying and engaging at-risk accounts automatically, enables CS managers to handle larger books of business, and provides data-driven insights on customer health without manual tracking.

Hook shines in SaaS companies with 100-1,000+ customers requiring proactive CS, post-sales teams scaling from reactive to proactive engagement, and organizations wanting to reduce churn by 20-40% through systematic account monitoring. Teams see results fast, often identifying at-risk accounts within first week and reducing churn by 15-25% within first quarter through automated engagement. It fits smoothly into your tech stack by integrating with Salesforce, HubSpot, Intercom, and product analytics tools for unified customer data. Hook is not designed for enterprise CS requiring complex playbooks but focuses on automated SMB/mid-market customer success efficiently.

Ideal Customer Profile

Hook is recommended for customer success teams, account managers, and SaaS companies who want to automate account health monitoring, prevent churn, and scale proactive customer engagement.

Company Size:

  • SMBs
  • Mid-Market

Key Features

  • Automated account health scoring based on usage and engagement
  • Churn prediction identifying at-risk customers 30-60 days early
  • Automated customer journey campaigns (email + in-app messaging)
  • Centralized CS workspace managing all touchpoints
  • Product usage analytics and engagement tracking
  • CRM integration with Salesforce and HubSpot

Best Use Case For Hook

Hook is a customer success platform designed for CS teams who need to scale proactive engagement across hundreds of accounts. It combines automated account health scoring, churn prediction identifying at-risk customers 30-60 days early, automated journey campaigns, and centralized CS workspace. People use Hook because it prevents churn automatically and enables CS managers to handle 3-5X more accounts.

Hook shines in SaaS companies with 100-1,000+ customers, scaling from reactive to proactive CS, and reducing churn by 20-40%. Teams see results fast, often identifying at-risk accounts within first week and reducing churn by 15-25% first quarter.

Pricing

Hook offers subscription plans starting at $49/month for the Starter plan with basic account health monitoring for up to 100 customers, scaling up to $249/month for Professional with advanced automation and unlimited customers. All plans include health scoring, churn prediction, and automated campaigns. Higher tiers add more customer capacity, advanced playbooks, and dedicated support. 14-day free trial available.

Starting Price: $49/month Trial: Available, 14 days of trial

Starter

$49 Per Month

It includes:

  • Up to 100 customers
  • Account health scoring
  • Basic churn prediction
  • Automated email campaigns
  • CRM integration
  • Email support

Growth

$149 Per Month

It includes:

  • Up to 500 customers
  • All Starter features
  • Advanced churn models
  • In-app messaging
  • Product usage analytics
  • Priority support

Professional

$249 Per Month

It includes:

  • Unlimited customers
  • All Growth features
  • Custom playbooks
  • Advanced integrations
  • Dedicated support
  • Analytics dashboard

Enterprise

Contact Sales

It includes:

  • Custom customer limits
  • White-label options
  • Advanced security
  • API access
  • SLA guarantees
  • Account management

What are Hook alternatives?

ChurnZero

Customer Success Platform

View | Pricing: Contact Sales | Trial: Demo only

Categories: Customer Success, Churn Prevention, CS Automation

Gainsight CS

Enterprise Customer Success

View | Pricing: Contact Sales | Trial: Demo only

Categories: Customer Success, Health Scoring, Enterprise CS

Totango

Customer Success Software

View | Pricing: Starting at $249/month | Trial: Available, 14 days free

Categories: Customer Success, Account Health, CS Automation

Planhat

Customer Platform

View | Pricing: Starting at $0 | Trial: Available, Free tier

Categories: Customer Success, Revenue Analytics, CS Management

ClientSuccess

Customer Success Management

View | Pricing: Contact Sales | Trial: Demo only

Categories: Customer Success, Health Monitoring, CS Workflows

Custify

SaaS Customer Success

View | Pricing: Starting at $299/month | Trial: Available, 14 days free

Categories: Customer Success, Churn Prevention, SaaS CS

How simple is Hook setup?

Complexity: Intermediate

Hook's implementation begins with CRM and product analytics integration within 1-2 days for basic health scoring. For full deployment with automated playbooks and churn prevention, expect 2-3 weeks to configure health scoring criteria, build automated customer journey campaigns, integrate product usage data, train CS team on proactive workflows, and establish churn prediction baselines before scaling automated engagement operations.

Frequently Asked Questions

How to use Hook?

Connect CRM and product analytics tools, configure account health scoring criteria, set up automated customer journey campaigns, define churn risk thresholds, Hook monitors accounts automatically, triggers outreach to at-risk customers, and provides CS dashboard for management.

How much is Hook?

Hook offers plans from $49 to $249/month based on customer count (100-unlimited), plus custom Enterprise pricing for large SaaS companies with advanced CS automation needs.

Why choose Hook?

Identify at-risk accounts 30-60 days before churn automatically, scale CS managers to handle 3-5X more accounts, reduce churn by 15-25% through proactive engagement, automate customer journey campaigns, and get data-driven health scores without manual tracking.

How does Hook work?

Hook integrates with your CRM and product analytics, monitors account health signals (usage, engagement, NPS), uses machine learning to predict churn risk, automatically triggers personalized outreach campaigns to at-risk customers, and provides centralized CS workspace for managing all touchpoints.

Is Hook free?

Hook offers a 14-day free trial with access to account health scoring and automated campaigns but no permanent free tier. Plans start at $49/month for up to 100 customers.

How to learn Hook?

Use Hook's knowledge base, CS automation playbook templates, churn prediction guides, campaign optimization best practices, and customer success support for team enablement.

What are Hook alternatives?

Alternatives include ChurnZero and Gainsight CS for enterprise customer success, Totango for CS software, Planhat for customer platforms, ClientSuccess for CS management, and Custify for SaaS-focused CS.

What are Hook reviews?

Hook is rated 4.5/5 on review sites, praised for ease of use, churn prediction accuracy, and CS team productivity improvements, used by SaaS companies preventing churn through automated engagement.

Does Hook have an API?

Yes, Hook offers REST API access on Enterprise plans with endpoints for health scores, churn predictions, customer data, and integration with custom CS workflows and data warehouses.

Does Hook have a trial or a demo?

Hook provides a 14-day free trial with full access to account health monitoring, churn prediction, automated campaigns, and CRM integration features before requiring payment.

How does Hook help?

  • Monitor account health automatically based on usage and engagement
  • Predict churn 30-60 days early with machine learning
  • Automate customer journey campaigns for at-risk accounts
  • Scale CS managers to handle 3-5X more accounts
  • Reduce churn by 15-25% through proactive engagement
  • Get centralized CS workspace managing all customer touchpoints

Pricing Summary

From: $49/month Trial: Available, 14 days of trial

Who is Hook for?

  • SMBs
  • Mid-Market

Is Hook easy to use?

Complexity: Intermediate

  • ChurnZero - Customer success platform
  • Gainsight CS - Enterprise CS
  • Totango - CS software
  • Planhat - Customer platform
  • Custify - SaaS customer success

Ready to implement Hook in your GTM stack?

Let our experts help you set up and optimize Hook for maximum impact on your revenue operations.

Hook Review for B2B SaaS | GTMLabz | GTMLabz