Koala

Koala

website visitor identification

Reviewed byRaphael Berrebi|GTM Automation Specialist|Jan 18, 2026
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Website Visitor Identification & Intent Signal Platform

Developer APIIntent DataCompany Intelligence

Complete Profile Guide

Everything You Need to Know About Koala

Complete guide to features, pricing, integrations, and implementation

Overview

  • Website Visitor Identification
  • Intent Data
  • Visitor Tracking
  • Lead Scoring
  • Sales Intelligence
  • Inbound Signal Detection
  • Account Engagement
  • Behavioral Analytics

What is Koala

Koala is a visitor identification platform designed for sales and marketing teams who want to convert anonymous website traffic into qualified leads. It provides visitor identification revealing companies and individuals visiting website, intent scoring evaluating engagement patterns and readiness, real-time alerts notifying when target accounts visit, behavioral tracking monitoring page views, time on site, content consumed, and CRM integration enriching leads with website activity. People use Koala because visitor identification converts dark funnel traffic, intent signals enable timely outreach, and costs $99-299/mo providing inbound intelligence.

Koala shines in inbound sales teams converting website visitors, account-based marketing tracking target accounts, demand gen prioritizing engaged prospects, and sales ops enriching leads with behavior. Teams see results fast, often identifying 500-2,000 visitors monthly and improving conversion rates by 30-50%.

Ideal Customer Profile

Koala is recommended for sales and marketing teams who want to identify website visitors and convert inbound traffic into qualified leads.

Company Size:

  • SMBs
  • Mid-Market
  • Enterprise

Key Features

  • Visitor identification revealing companies and individuals visiting website
  • Intent scoring evaluating engagement patterns and buying readiness
  • Real-time alerts notifying when target accounts or ICP visitors browse
  • Behavioral tracking monitoring page views, time on site, content consumed
  • CRM integration enriching leads with website activity data automatically
  • Account lists organizing target accounts for focused monitoring

Best Use Case For Koala

Koala is a visitor identification platform designed for converting anonymous traffic to qualified leads. It provides visitor identification, intent scoring, real-time alerts, behavioral tracking, CRM integration, and account lists. People use Koala because visitor ID converts dark funnel traffic and costs $99-299/mo.

Koala shines in inbound sales converting visitors, ABM tracking target accounts, demand gen prioritizing engaged prospects, and sales ops enriching leads. Teams identify 500-2,000 visitors monthly, improving conversion by 30-50%.

Pricing

Koala offers subscription plans starting at $99/month for Starter with basic identification, scaling to $299/month for Growth with advanced features and higher volumes. Enterprise pricing available. 14-day free trial available.

Starting Price: $99/month Trial: Available, 14 days of trial

Starter

$99 Per Month

Up to 2,500 identified visitors/month, company and individual identification, intent scoring, CRM integration, email support

Growth

$199 Per Month

Up to 10,000 identified visitors/month, all Starter features, real-time alerts, custom integrations, priority support

Enterprise

$299+ Per Month

Custom visitor volumes, all Growth features, dedicated support, advanced integrations, SLA guarantee

What are Koala alternatives?

How simple is Koala setup?

Complexity: Intermediate

Koala's implementation begins with tracking code installation and first visitor identification within 1 day. For full deployment, expect 1-2 weeks to install tracking code on website, configure account lists for target companies, set up intent scoring criteria, establish real-time alert notifications, integrate with CRM for lead enrichment, and train team on using visitor intelligence.

Frequently Asked Questions

How to use Koala?

Install tracking code on website, let platform identify anonymous visitors, review companies and individuals visiting, monitor intent scores and engagement patterns, receive real-time alerts when target accounts visit, enrich CRM leads with website behavior, prioritize warm leads for outreach, use insights for sales conversations.

How much is Koala?

Koala offers plans from $99 to $299+/month based on identified visitor volume (2,500-custom visitors), features (basic vs real-time alerts, custom integrations), and support level, with all plans including visitor identification and CRM integration.

Why choose Koala?

Identify 500-2,000 website visitors monthly converting dark funnel traffic, improve conversion rates by 30-50% with intent signals, prioritize warm leads at $99-299/mo showing buying intent, receive real-time alerts when target accounts visit, enrich CRM with website behavioral data, convert anonymous traffic into qualified pipeline.

How does Koala work?

Koala provides visitor identification platform, installs tracking code on website, identifies companies from IP addresses, reveals individuals using reverse lookup, tracks page views and engagement patterns, scores intent based on visit behavior, sends real-time alerts for target accounts, integrates with CRM enriching leads, then delivers inbound intelligence for sales outreach.

Is Koala free?

Koala offers a 14-day free trial with full visitor identification and features but no permanent free tier. Plans start at $99/month.

How does Koala help?

  • Identify 500-2,000 website visitors monthly converting dark funnel traffic
  • Improve conversion rates by 30-50% with intent-based prioritization
  • Prioritize warm leads showing buying intent at $99-299/mo
  • Receive real-time alerts when target accounts visit website
  • Enrich CRM with website behavioral data automatically
  • Convert anonymous traffic into qualified sales pipeline

Visit Website: https://getkoala.com

Pricing Summary

From: $99/month Trial: Available, 14 days of trial

Who is Koala for?

  • SMBs
  • Mid-Market
  • Enterprise

Is Koala easy to use?

Complexity: Intermediate

  • Clearbit Reveal - Visitor ID
  • 6sense - Account engagement
  • Qualified - Inbound conversion
  • Leadfeeder - Visitor tracking
  • Albacross - Lead generation

Ready to implement Koala in your GTM stack?

Let our experts help you set up and optimize Koala for maximum impact on your revenue operations.

Koala Review for B2B SaaS | GTMLabz | GTMLabz