Demandbase
abm intent data
Demandbase is an enterprise ABM platform built for large organizations (500-10,000+ employees) with mature ABM programs, starting at $50K-250K+/year (median $65K).
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Pricing
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Complete guide to features, pricing, integrations, and implementation
Overview
Demandbase is an enterprise ABM platform built for large organizations (500-10,000+ employees) with mature ABM programs, starting at $50K-250K+/year (median $65K).
Target market: Enterprise companies with 500-10,000+ target accounts, $100M+ ARR, $100K+ ABM budgets, and 20-50+ marketing teams.
Enterprise-only pricing: $50K-250K+/year minimum (median $65K) with hidden costs (~$29K onboarding, CPM ad fees, internal resource burden).
SMB reality: 95-99% cheaper alternatives exist - Leadfeeder ($79-199/month visitor ID), Albacross ($99-499/month visitor ID + intent), or Bombora ($12-24K/year intent data) + native personalization tools deliver ABM capabilities at accessible price points for 1-200 employee teams.
Pricing
Enterprise: $50K-250K+/year custom pricing (median ~$65K/year)
Small Business (~200 employees): $18-32K/year limited package (still expensive for SMB)
Typical breakdown:
- Platform fee: Base cost
- Per-user fees: Added cost per marketer
- Add-ons: Ads, intent data, orchestration, data stream
- Hidden costs: ~$29K onboarding, CPM ad costs, internal resources
Implementation: 3-6 months with $29K onboarding fees typical
BETTER FOR SMB: ABM & Intent Data Alternatives
Skip Demandbase and use Leadfeeder if:
- Budget: <$10K/year total (vs Demandbase $50K+ minimum)
- Savings: 99% cheaper ($79-199/month = $948-2,388/year vs Demandbase $50K+)
- Use case: Visitor identification and account tracking (core ABM need)
- Setup: 1-2 week implementation (vs Demandbase 3-6 months + $29K onboarding)
- Team size: 1-50 employees managing <500 target accounts
Skip Demandbase and use Albacross if:
- Combined needs: Visitor ID + intent data in one tool
- Pricing: $99-499/month ($1,188-5,988/year) = 92-98% cheaper than Demandbase $50K+
- European focus: EU data centers for GDPR compliance vs US-based Demandbase
- Savings: $44-49K/year vs Demandbase $50K minimum
Skip Demandbase and use Bombora + Native Tools if:
- Intent data priority: Bombora ($12-24K/year) best-in-class intent signals
- Personalization: HubSpot/Marketo native personalization free with license
- Advertising: LinkedIn Campaign Manager for ABM ads (self-serve)
- Combined cost: Bombora ($12-24K) + $0 native tools = 52-76% cheaper than Demandbase $50K+
Skip Demandbase and use 6sense if:
- Enterprise budget but want alternative: 6sense ($40-150K/year) comparable but better AI/predictive
- Account intelligence focus: 6sense superior account scoring vs Demandbase broader platform
- Still enterprise-only: Both expensive, but 6sense often better enterprise value
Pros and Cons
Advantages
Disadvantages
Bottom Line
Use Demandbase if: Enterprise org (500-10,000+ employees), mature ABM program, $100K+ budget, 500-10,000+ target accounts, $100M+ ARR
Use Leadfeeder if: SMB team (1-200 employees), visitor identification need, $79-199/month budget (99% savings)
Use Albacross if: Visitor ID + intent data combined, European/GDPR focus, $99-499/month budget (92-98% savings)
Use Bombora + Native Tools if: Intent data priority + free personalization/ads (52-76% savings vs Demandbase)
Rating: ⭐⭐⭐⭐⭐ (5/5 for enterprise 500+ employees) | ⭐☆☆☆☆ (1/5 for SMB <200 employees)
Sources:
- ABM Platform Pricing Guide 2025 - Factors: https://www.factors.ai/blog/abm-platform-pricing-guide
- Demandbase Pricing Guide - Zen ABM: https://zenabm.com/blog/demandbase-pricing/
- Demandbase Software Pricing - Vendr: https://www.vendr.com/buyer-guides/demandbase
- Demandbase Pricing Explained 2025 - Reply: https://reply.io/blog/demandbase-pricing/
- Demandbase Review 2025 - Nerdisa: https://nerdisa.com/demandbase/
Related Categories & Tools
Intent Data & Sales Triggers
Parent subcategory
FullEnrich
Shared use cases: Data Enrichment
FullEnrich
Shared use cases: Data Enrichment
6Sense
Same subcategory: intent-data
Bombora
Same subcategory: intent-data
Koala
Same subcategory: intent-data
People.ai
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