Qwilr

Overview

Qwilr is interactive proposal software founded in 2014 (Melbourne, Australia) that creates web-page proposals (not PDFs) with embedded multimedia, interactive pricing, and one-click closing. The platform targets tech companies, SaaS businesses, and creative agencies wanting modern buyer experiences.

Core capabilities:

• Interactive Web Pages: Proposals live as web pages (not downloadable PDFs) with scrollable sections, embedded media, interactive elements
• Multimedia Embeds: Add videos (demo walkthroughs, testimonials), images (product screenshots, portfolio), case studies, Google Maps
• ROI Calculators: Interactive calculators show prospects value proposition (input current spend → calculator shows savings with your solution)
• Pricing Configurators: Prospects select pricing tier (Starter/Pro/Enterprise), add optional modules, see totals update live
• E-Signature: Built-in signature collection (click "Accept & Sign" → e-sign in same page)
• Payment Integration: Stripe checkout embedded in proposal (sign + pay in one workflow)
• Analytics: Track proposal opens, time-on-page, sections viewed, device used

Typical use case: B2B SaaS company sells $50K/year platform subscription → Creates Qwilr proposal with: (1) Embedded 3-min demo video showing product in action, (2) ROI calculator (prospect inputs "50 sales reps @ $100K quota" → calculator shows "$500K incremental revenue with 10% lift" = compelling ROI), (3) Interactive pricing (prospect toggles between Growth $30K/year vs Enterprise $50K/year, adds integrations, sees total update live), (4) Customer testimonials embedded, (5) "Accept & Pay" button → Prospect watches video, plays with ROI calculator, selects Enterprise tier, signs, pays $25K deposit (50% upfront) in 15-minute session vs traditional process (view PDF → schedule call to discuss pricing → receive revised quote → sign DocuSign separately → pay via invoice = 5-7 days).

Qwilr differentiates via interactive web experience (vs Better Proposals/Proposify traditional document approach) appealing to tech buyers expecting modern UX. Used by 8,000+ teams including B2B SaaS, tech startups, creative agencies, marketing firms.

Cost comparison (5-user team):

• Qwilr Business: $175/month ($35/user × 5) = $2,100/year
• Better Proposals Premium: $145/month ($29/user × 5) = $1,740/year
• Additional cost: $360/year (21% more expensive)

Solo user barrier:

• Qwilr Business: 5-seat minimum = $175/month ($2,100/year)
• Better Proposals Starter: $19/month ($228/year)
• Premium: $1,872/year (821% more expensive for solo users)

What the premium buys:

• Interactive web pages (vs Better Proposals traditional documents)
• Embedded multimedia (videos, ROI calculators, pricing configurators)
• Modern buyer experience (scrollable web page vs PDF download)

Conversion rates: Users report 65-70% acceptance (similar to Better Proposals 70%+) - interactive approach doesn't meaningfully improve conversion despite 82-104% higher price.

1. Interactive Web-Page Format (vs Traditional PDFs)

Qwilr's web-page proposals (vs downloadable PDFs) create scrollable, interactive experiences with embedded media and live elements.

Web-page benefits:

• Embedded videos: Demo walkthroughs autoplay when prospect scrolls to section (vs PDFs requiring separate video links)
• Interactive pricing: Prospects toggle pricing tiers, add modules, see totals update live (vs static pricing tables in PDFs)
• Mobile-optimized: Web pages responsive on mobile (60%+ traffic) vs PDFs requiring pinch-zoom on phone
• Analytics: Track exact sections viewed, time-on-page, device used (vs PDFs with no tracking once downloaded)

Use case: B2B SaaS company embeds 3-min product demo video at proposal top → Prospect clicks play, watches demo → Scrolls to interactive pricing → Toggles between $30K Growth vs $50K Enterprise tier → Sees features comparison update live → Selects Enterprise → Scrolls to "Accept & Sign" → Signs and pays $25K deposit in single 15-min session vs traditional PDF process (view static pricing → email "Can you explain Enterprise features?" → schedule call → receive updated quote = 3-5 day cycle).

Limitation: Traditional industries (legal, accounting, insurance) expect formal PDF documents for record-keeping, compliance, offline review. Qwilr's web-page format may confuse vs impress conservative buyers preferring downloadable files.

2. ROI Calculators and Interactive Elements

Qwilr's embedded calculators enable prospects to input their own data and see personalized ROI vs generic value propositions.

Calculator examples:

• Cost savings: Prospect inputs "Current tool costs $10K/year" → Calculator shows "Save $4K/year switching to us ($6K annual cost)"
• Revenue impact: Input "50 sales reps @ $500K quota" → Calculator shows "Generate $2.5M incremental revenue with 10% productivity lift"
• Time savings: Input "Team spends 20 hours/week on manual task" → Calculator shows "Save 15 hours/week (75% reduction) = $39K/year value @ $50/hour"

Interactive pricing:

• Tiered options: Prospect toggles Starter ($10K) / Growth ($30K) / Enterprise ($50K)
• Add-ons: Checkboxes for optional modules (+$5K for integration, +$3K for premium support)
• Live totals: Price updates automatically as prospect selects options
• Visual comparison: Features table shows what's included in each tier

Use case: Marketing automation platform sells $40K/year subscription → Embeds ROI calculator in proposal: "Input your email list size (100K subscribers), current email platform cost ($15K/year), avg open rate (18%)" → Calculator outputs: "With our platform: 25% open rate (+7 points) = 7,000 extra opens/month × 3% conversion × $100 AOV = $25K/month incremental revenue vs $3,333/month cost (12x ROI)" → Personalized ROI (using prospect's own numbers) more compelling than generic "customers see 300% ROI" claim.

3. One-Smooth-Journey Closing

Qwilr's integrated workflow enables prospects to browse pricing, configure options, sign agreement, and pay without leaving proposal page (vs traditional multi-tool process).

One-page workflow:

1. Prospect receives Qwilr link → Opens in browser (no login required)
2. Scrolls through proposal → Watches demo video → Reviews case studies
3. Interacts with ROI calculator → Sees personalized value ($50K savings/year)
4. Configures pricing → Selects Enterprise tier + 2 add-ons = $55K total
5. Scrolls to bottom → Clicks "Accept & Pay $27,500" (50% deposit)
6. E-signs agreement (type name or draw signature)
7. Enters Stripe payment details → Clicks "Submit"
8. Deal closed in <10 minutes from initial click

vs Traditional process:

1. Receive PDF proposal via email → Download, review
2. Email rep: "Can you explain Enterprise features and pricing flexibility?"
3. Schedule call (3 days out) → Discuss options
4. Receive revised quote via email
5. Forward to finance for approval (2 days)
6. Receive separate DocuSign link → Sign
7. Receive invoice → Finance processes payment (5-7 days)
8. Deal closed in 10-14 days from initial proposal

Conversion impact:

• Reduced friction: Fewer steps = higher conversion (every additional step loses 10-15% prospects)
• Captured momentum: Closing while engaged (watching demo, seeing ROI) vs losing interest over multi-day process
• Mobile-friendly: 60% traffic is mobile - one-page workflow works on phone vs multi-tool requiring desktop

Choose Qwilr if:

• You're selling to tech-savvy millennial/Gen-Z buyers expecting interactive web experiences
• You want multimedia proposals (embedded demo videos, ROI calculators, pricing configurators)
• You're B2B SaaS needing product showcase before contract signing
• You're creative agency wanting portfolio carousels, case study videos
• You have 5+ users (meeting minimum seat requirement)

Choose Better Proposals if:

• You're budget-conscious ($19-29/user saves $192-480/year vs Qwilr $35-59/user)
• You're solo/small team (Better Proposals $19/month vs Qwilr $175/month 5-seat minimum)
• You target traditional industries preferring formal PDF documents
• You want instant usability (15 min to first proposal vs Qwilr 2-4 hour learning curve)
• You prioritize conversion rates (Better Proposals 70%+ vs Qwilr 65-70%)

Qwilr is the best proposal software for tech-savvy B2B SaaS companies targeting millennial/Gen-Z buyers who expect interactive web experiences vs traditional documents, offered at $35-59/user/month (82-104% premium over Better Proposals $19-29/user). Qwilr transforms proposals from static PDFs to scrollable web pages with embedded demo videos, ROI calculators, and pricing configurators enabling prospects to browse options, configure selections, sign, and pay in one smooth <10-minute journey.

Why Qwilr wins for tech buyers: Interactive elements (ROI calculators using prospect's own data, pricing configurators showing live totals) engage buyers better than static text. Embedded multimedia (product demos, customer testimonials, portfolio showcases) demonstrate value before contract signing. One-page workflow (browse, sign, pay without leaving page) reduces friction vs traditional multi-step process (PDF → call → revised quote → separate DocuSign → invoice = 10-14 days).

The catch: 82-104% premium pricing ($35-59/user vs Better Proposals $19-29/user) with no conversion advantage (both achieve 65-70% rates) = no ROI justification for premium. 5-seat minimum on Business plan ($175/month) makes Qwilr 821% more expensive than Better Proposals for solo users ($2,100/year vs $228/year). Interactive complexity (3/5 difficulty, 2-4 hour learning curve) vs Better Proposals instant usability. Web-page format confuses traditional industries (legal, accounting, insurance) expecting formal PDFs for record-keeping.

Best for: B2B SaaS companies selling $20K-100K deals to tech-savvy buyers, product-led companies needing proposal-to-product integration (embed product screenshots, interactive demos), creative agencies showcasing portfolio via multimedia (video case studies, project carousels), marketing firms targeting millennial decision-makers expecting modern UX.

Not for: Budget-conscious teams (Better Proposals saves $192-480/year per user), solo freelancers (5-seat minimum = 821% premium), traditional industries preferring formal PDFs (legal, accounting, insurance), teams prioritizing ease-of-use (Qwilr 3/5 complexity vs Better Proposals 1/5 instant usability).

Rating: Silver Medal - Best interactive proposal software for tech buyers at $35-59/user with web-page format, embedded multimedia, and one-smooth-journey closing. Appeals to millennial/Gen-Z decision-makers expecting modern web experiences. Limitation: 82-104% premium over Better Proposals with no conversion advantage (both 65-70%), 5-seat minimum creates barrier for solo/small teams, interactive complexity increases learning curve, web-page format confuses traditional industries expecting PDFs. Not Gold: Premium pricing with no ROI justification, conversion parity vs cheaper Better Proposals, complexity vs instant usability.