Chorus (ZoomInfo)

Overview

• Conversation Intelligence
• Call Recording
• Deal Analytics
• Sales Coaching
• ZoomInfo Integration
• Enterprise Platform
• Call Transcription
• Revenue Intelligence

Chorus is a conversation intelligence platform designed for enterprise organizations already using ZoomInfo for contact intelligence and prospecting. It provides call recording and transcription across Zoom, Google Meet, and phone calls with automatic capture, conversation analytics analyzing competitor mentions, pricing discussions, and buyer engagement signals, deal-level insights surfacing risks and progression patterns for enterprise sales cycles, sales coaching capabilities identifying top performer patterns and coaching moments, integration with ZoomInfo contact data enriching conversation analysis with account intelligence, and unified platform experience managing prospecting and conversation intelligence in single ecosystem. People use Chorus because it provides conversation intelligence at lower incremental cost for existing ZoomInfo customers ($40-250/user add-on vs $1,200-1,500/user standalone Gong), integrates seamlessly with ZoomInfo workflows eliminating separate vendor management, and delivers 80-90% of Gong's analytical value, though it requires existing ZoomInfo subscription, combined $50K+ ACV, and isn't available as standalone product for non-ZoomInfo customers.

Chorus shines in unified intelligence workflows for ZoomInfo customers, enterprise deal analytics for large accounts, multi-product revenue operations consolidation, and incremental conversation intelligence for existing ZoomInfo deployments. Organizations see value when already invested in ZoomInfo ecosystem and wanting to add conversation intelligence without separate vendor, though SMBs under 20 reps find combined ZoomInfo + Chorus cost prohibitive with Fathom offering FREE conversation intelligence. It fits smoothly into ZoomInfo-centric tech stacks already using ZoomInfo for prospecting, Salesforce for CRM, and Outreach for engagement. Chorus is not designed for teams without ZoomInfo subscriptions or SMBs under $15M ARR but focuses on ZoomInfo customer add-on sales exclusively.

Chorus is built for:

• Existing ZoomInfo Customers: Already paying for ZoomInfo contact intelligence
• Enterprise Sales Organizations: 100+ reps with ZoomInfo enterprise contracts
• Unified Platform Buyers: Preferring single-vendor consolidation over best-of-breed
• Fortune 500 Companies: Managing ZoomInfo + conversation intelligence centrally
• ZoomInfo-First Organizations: Building tech stack around ZoomInfo ecosystem

Company Size:

• Enterprise only (requires ZoomInfo subscription)

For teams without ZoomInfo or $1-15M ARR SMBs, Chorus is wrong choice. Here's what works better:

Fathom (FREE-$19/user vs $50K+ ZoomInfo + Chorus)

• Standalone conversation intelligence with no platform dependencies
• FREE unlimited call recording and AI summaries
• CRM sync to Salesforce/HubSpot included FREE
• Setup in 5 minutes vs 2-4 weeks for Chorus + ZoomInfo
• Best for: SMB teams under 20 reps wanting FREE call intelligence

Fireflies.ai ($0-10/user vs $50K+ combined)

• Searchable transcripts with speaker identification
• Integrates with Zoom, Google Meet, Teams automatically
• Team collaboration with highlights and comments
• No ZoomInfo subscription required
• Best for: SMB teams 10-30 reps needing affordable transcription

Avoma ($19/user vs $50K+ combined)

• Sales coaching + deal intelligence without ZoomInfo dependency
• Automated meeting prep and scheduling
• Rep scorecards and conversation insights
• Standalone platform (no prerequisites)
• Best for: Mid-market teams 20-50 reps wanting coaching features

Bottom Line: Unless you're already paying for ZoomInfo and want unified intelligence platform, choose Fathom (FREE) for standalone call intelligence or Fireflies ($0-10/user) for team transcription - you'll avoid ZoomInfo dependency and $50K+ combined ACV.

• Conversation intelligence as ZoomInfo add-on ($40-250/user)
• Call recording and transcription across video and phone
• Deal-level analytics with competitor mentions and buyer signals
• Sales coaching with top performer pattern identification
• Seamless ZoomInfo integration enriching conversation analysis
• Unified platform experience for prospecting + conversation intelligence

Chorus operates as $40-250/user add-on to existing ZoomInfo subscriptions with pricing varying based on ZoomInfo package tier and user count. Standalone Chorus not available - requires active ZoomInfo contract. Combined ZoomInfo + Chorus annual contract value typically starts at $50K+ for SMB deployments to $500K+ for Fortune 500 implementations. For existing ZoomInfo customers, Chorus represents lower incremental cost vs standalone Gong at $1,200-1,500/user. Demo available through ZoomInfo sales with pricing customized based on existing ZoomInfo relationship.

Starting Price: $40-250/user add-on (requires ZoomInfo) Trial: Demo only, requires ZoomInfo subscription

ZoomInfo + Chorus Bundle

$50K+ ACV Combined Platform

It includes:

• ZoomInfo contact intelligence
• Chorus conversation intelligence
• Call recording & transcription
• Basic analytics dashboard
• CRM integration
• Combined support
• Annual contract required

Enterprise Bundle

Custom Pricing

It includes:

• All base features
• Advanced analytics
• Multi-product integration
• Custom workflows
• Dedicated success manager
• Priority support
• 250+ user deployments

Complexity: Advanced

Chorus implementation requires existing ZoomInfo subscription and 2-4 weeks integration timeline. Setup includes verify active ZoomInfo contract (required prerequisite), configure Chorus add-on through ZoomInfo account (1-2 weeks), integrate with Salesforce/HubSpot and configure field mapping (1-2 weeks), connect video conferencing platforms (Zoom, Google Meet) for recording (3-5 days), train sales team on Chorus within ZoomInfo ecosystem (1-2 weeks), and establish governance for call recording and data access (1 week). Organizations already using ZoomInfo see faster deployment than greenfield implementations. Professional services available through ZoomInfo for complex integrations.

• Add conversation intelligence to existing ZoomInfo workflows at incremental cost
• Analyze recorded calls for competitor mentions and buyer signals within unified platform
• Coach sales reps using conversation insights integrated with ZoomInfo contact data
• Track deal progression with analytics enriched by account intelligence
• Consolidate prospecting + conversation intelligence with single vendor (ZoomInfo)
• Access 80-90% of Gong's features for existing ZoomInfo customers at lower add-on cost

Visit Website: https://zoominfo.com/products/chorus

Social:

• LinkedIn: https://www.linkedin.com/company/zoominfo/
• Twitter: https://twitter.com/zoominfo

From: $40-250/user add-on (requires ZoomInfo, $50K+ ACV combined) Trial: Demo only, ZoomInfo subscription required

• Enterprise (existing ZoomInfo customers only)

Complexity: Advanced

• Fathom - Best standalone option (FREE-$19/user)
• Fireflies - Standalone transcription ($0-10/user)
• Gong - Standalone enterprise ($ 1,200-1,500/user)
• Avoma - Standalone coaching ($19/user)
• ZoomInfo - Required platform (contact sales)

Sources:

• Gong vs Chorus Features 2025 | Oliv.ai
• Gong vs Chorus Buyer's Guide | Momentum
• Gong vs Chorus Comparison | Forecast
• ZoomInfo Chorus Official Page
• Best Gong Alternatives 2025 | Oliv.ai