Wingman (Clari Copilot)

Overview

Wingman (rebranded as Clari Copilot in 2024 after acquisition by Clari) is a real-time sales call coaching platform that provides live battlecards, objection handling cues, and monologue alerts during sales calls. Founded in 2020 and acquired by Clari in 2024, Wingman targets SMB and mid-market sales teams (5-100 reps) who need affordable real-time coaching without the enterprise complexity and cost of Gong or Chorus.

The positioning: Wingman is the "affordable real-time sales coach for SMB teams." You get live in-call guidance (battlecards, objection handling, monologue alerts) at $60-90/user/month—5X cheaper than enterprise alternatives (Gong $1,200+/year, Chorus $1,200+/year) while offering faster deployment (2-3 weeks vs 6-8 weeks) and no minimum seat requirements (vs Gong's 10+ seat minimum).

Quick Facts:

• Category: Real-Time Sales Call Coaching & Conversation Intelligence
• Pricing: $60-90/user/month (no free trial, contact sales)
• Best For: SMB sales teams (5-30 reps) needing real-time coaching on live calls

Wingman (Clari Copilot) listens to live sales calls via Zoom, Teams, or phone integrations and displays real-time coaching cues on the rep's screen—prompting them to ask key questions, handle objections, or reduce monologues. After calls, it generates AI-powered summaries, logs outputs to CRM (Salesforce, HubSpot), and creates coaching "game tapes" for manager review.

Core Features

• Real-Time Battlecards: Display live coaching cues during calls based on prospect triggers (e.g., "Competitor mentioned—ask about current pain points")
• Monologue Alerts: Notify reps in real-time when they're talking too much (>60% talk-time) to encourage active listening
• Automated Deal Intelligence: Track deal progress, next steps, and risk factors with CRM auto-sync to Salesforce, HubSpot, Pipedrive
• Coaching Game Tapes: Managers annotate top-performing calls with timestamps and coaching notes for rep training
• Post-Call Summaries & CRM Logging: Generate AI-powered meeting notes, action items, and auto-log to CRM—eliminating 15+ min/rep daily on data entry
• RevGPT AI Assistant: Query call library with natural language to retrieve insights (e.g., "What objections did prospects raise last quarter?")

Our Take: Wingman is ideal for SMB sales teams (5-30 reps) needing affordable real-time call coaching at $60-90/user/month—5X cheaper than Gong ($1,200+/year) with faster deployment (2-3 weeks vs 6-8 weeks). The platform excels at in-call guidance (battlecards, objection handling, monologue alerts) that improve rep performance during live conversations. However, post-call analytics are less sophisticated than enterprise alternatives (no multi-quarter forecasting, deal risk scoring, or custom AI models), and lack of free trial forces sight-unseen commitment. Choose Wingman if you prioritize real-time coaching affordability over post-call depth. Use Fireflies ($10/mo) or Fathom (free) if you only need post-call transcription. Use Gong ($1,200+/year) if you need advanced pipeline forecasting and revenue intelligence for 100+ rep enterprise teams.

Real-Time Battlecards with Objection Handling Cues

Wingman displays live coaching prompts on the rep's screen during calls based on prospect statements. If prospect says "We're happy with our current vendor," Wingman shows battlecard: "Ask: What's working well? What would make you consider switching?" Cues are customizable by manager.

Why it matters: New reps (0-6 months tenure) lack experience handling objections. Real-time prompts increase win rate by 15-20% vs unaided calls by ensuring reps ask critical follow-up questions.

Limitation: Requires upfront battlecard setup (3-5 hours manager time) to configure custom cues for your product, competitors, and objections. Out-of-box battlecards are generic.

Monologue Alerts (Active Listening Coaching)

Wingman monitors rep talk-time ratio during calls and alerts reps when they exceed 60% (e.g., "You're talking too much—ask a question"). Ideal talk-time for discovery calls is 40-45% rep, 55-60% prospect. Monologue alerts nudge reps toward active listening.

Use case: Sales managers report reps reduce talk-time from 70% (too high) to 50-55% (ideal) within 4-6 weeks using monologue alerts. Improved listening correlates with 10-15% higher win rates.

Post-call coaching: Managers review talk-time analytics in coaching game tapes to identify reps who consistently dominate conversations.

Automated Deal Intelligence & CRM Sync

Wingman auto-extracts deal information from calls (next steps, decision criteria, timeline, budget, stakeholders) and updates Salesforce, HubSpot, or Pipedrive automatically. Eliminates 15+ min/rep daily on manual CRM data entry.

Why it matters: 40-50% of reps fail to log call notes to CRM consistently, creating pipeline visibility gaps for managers. Wingman's auto-sync ensures CRM hygiene without manual effort.

Limitation: Deal intelligence is less sophisticated than Gong or Chorus (no multi-quarter trend analysis, deal risk scoring, or custom AI models). Best for basic deal tracking vs advanced forecasting.

Coaching Game Tapes (Annotated Call Library)

Managers flag top-performing calls and add coaching annotations with timestamps (e.g., "Great objection handling at 12:30—ask this follow-up question"). New reps listen to 10-15 annotated calls weekly for training vs traditional shadowing.

Why it matters: New rep ramp time decreases 30-40% (from 10 weeks to 6-7 weeks to first deal) using annotated call libraries vs shadowing alone. Scalable coaching approach for growing teams.

Comparison: Gong and Chorus offer similar game tape features but require 6-8 weeks onboarding vs Wingman's 2-3 weeks.

RevGPT AI Assistant (Query Call Library)

RevGPT allows natural language queries across call library (e.g., "What objections did prospects raise about pricing last month?"). Instantly retrieve insights without manually listening to dozens of calls.

Use case: Sales managers identify top objections, competitor mentions, or buying signals by querying call library—saving 5-10 hours weekly on manual call review.

Limitation: RevGPT is less advanced than Gong's AI (no custom AI models, limited multi-call trend analysis).

No free trial available. Contact sales for demo and pricing quote.

Best value: Most SMB teams (5-30 reps) should start with Accelerator plan ($60/user/mo) for real-time coaching, CRM sync, and game tapes. Custom plan ($90+/mo) worth upgrading to if you need white-label branding or dedicated onboarding support.

Better Value Alternatives:

• Fireflies: $10/user/mo for post-call transcription and AI summaries (no real-time coaching)—best if you don't need in-call guidance.
• Fathom: FREE unlimited transcription with CRM sync—best if you only need basic post-call notes without real-time coaching.
• Gong: $1,200+/user/year for advanced sales intelligence with pipeline forecasting, deal risk scoring, and multi-quarter analytics—best for enterprise teams (100+ reps) needing depth over real-time coaching affordability.

Official Links

• Wingman (Clari Copilot) Website
• Contact Sales for Demo

Research Sources

• Wingman Software Reviews 2025: Pricing, Features & More - SelectHub
• Gong vs Wingman (Now Clari Copilot): Updated 2025 Guide - MeetRecord
• Article | Best Gong Alternatives & Competitors in 2025 - Revenue.io
• HubSpot Integration | Wingman
• Wingman - Integrations - Aircall

• Gong: $1,200+/user/year with advanced sales intelligence, pipeline forecasting, and revenue intelligence. Best alternative for enterprise teams (100+ reps) needing depth over real-time coaching.
• Fireflies: $10/user/mo with post-call transcription, AI summaries, and CRM auto-logging. Best alternative for teams needing affordable meeting notes without real-time coaching.
• Fathom: FREE unlimited transcription with CRM sync (HubSpot, Salesforce) and SOC2 compliance. Best free alternative for individuals and small teams.
• Chorus (ZoomInfo): $1,200+/user/year with conversation intelligence and ZoomInfo intent data integration. Best alternative for mid-market/enterprise teams in ZoomInfo ecosystem.