Default

Overview

• Sales Engagement
• Workflow Automation
• Sales Automation
• Process Standardization
• Email Sequences
• Task Management
• Sales Playbooks
• Productivity Tool

Default is a sales engagement platform designed for sales managers, ops teams, and growing sales organizations who need to standardize processes and automate repetitive workflows across reps. It provides automated email sequences with follow-up cadences and task reminders, sales playbooks templates and best-practice workflows for consistent execution, engagement tracking monitoring email opens, clicks, and reply rates, CRM integration syncing all activities to Salesforce or HubSpot automatically, and workflow automation handling routine tasks without manual intervention. People use Default because it enforces process consistency across teams, reduces onboarding time for new reps by 50%, and costs $99-249/user/mo instead of building custom automation or relying on manual processes.

Default shines in sales teams with 5-20+ reps needing standardized processes, sales managers wanting consistent execution across team, operations teams automating rep workflows, and growing companies scaling sales processes. Teams see results fast, often increasing rep productivity by 30-40% within first month and ensuring consistent outreach through standardized playbooks. It fits smoothly into your tech stack by integrating with Salesforce, HubSpot, and communication tools for unified workflow automation. Default is not designed for highly customized enterprise workflows but focuses on standardization and automation efficiently.

Default is recommended for sales managers, ops teams, and growing sales organizations (5-20+ reps) who need to standardize processes and automate repetitive workflows across teams.

Company Size:

• SMBs
• Mid-Market

• Automated email sequences with follow-up cadences and task reminders
• Sales playbooks providing templates and best-practice workflows
• Engagement tracking monitoring opens, clicks, and reply rates
• CRM integration syncing all activities to Salesforce and HubSpot
• Workflow automation handling routine tasks automatically
• Team analytics showing performance and process adherence

Default is a sales engagement platform designed for sales managers who need to standardize processes and automate workflows across reps. It provides automated email sequences, sales playbooks (templates, best practices), engagement tracking, CRM integration, and workflow automation. People use Default because it enforces process consistency and costs $99-249/user/mo vs custom automation.

Default shines in teams with 5-20+ reps needing standardization, managers wanting consistent execution, ops automating workflows, and growing companies scaling processes. Teams see results fast, increasing productivity by 30-40% and ensuring consistent outreach.

Default offers subscription plans starting at $99/user/month for the Professional plan with basic automation and playbooks, scaling to $249/user/month for Enterprise with advanced workflows and team management. All plans include email sequences, CRM integration, and engagement tracking. Higher tiers add more automation, custom playbooks, and dedicated support. 14-day free trial available.

Starting Price: $99/user/month Trial: Available, 14 days of trial

Professional

$99 Per User, Per Month

It includes:

• Automated email sequences
• Basic sales playbooks
• Engagement tracking
• CRM integration (Salesforce, HubSpot)
• Task automation
• Email support

Advanced

$169 Per User, Per Month

It includes:

• All Professional features
• Custom playbooks
• Advanced automation
• Team analytics
• A/B testing
• Priority support

Enterprise

$249 Per User, Per Month

It includes:

• All Advanced features
• Advanced workflow automation
• Team management
• Custom integrations
• SLA guarantees
• Account management

Complexity: Intermediate

Default's implementation begins with account creation, CRM connection, and first playbook setup within 2-3 hours. For full deployment with standardized workflows, expect 1-2 weeks to integrate with Salesforce or HubSpot, build sales playbooks and sequence templates, configure automation rules and task workflows, train team on standardized processes, and rollout gradually across reps before full adoption.

• Increase rep productivity by 30-40% through workflow automation
• Ensure consistent outreach with standardized sales playbooks
• Reduce new rep onboarding time by 50% with templates
• Save 8-12 hours per week on manual workflow management
• Track team performance and process adherence with analytics
• Automate email sequences, follow-ups, and task reminders

Visit Website: https://default.com

Social:

• LinkedIn: https://www.linkedin.com/company/default/
• Twitter: https://twitter.com/default

From: $99/user/month Trial: Available, 14 days of trial

• SMBs
• Mid-Market

Complexity: Intermediate

• Outreach - Enterprise engagement
• SalesLoft - Enterprise cadences
• Reply - Email + LinkedIn
• Outplay - Multi-channel
• Groove - Salesforce native