Attio is a next-generation CRM that combines the flexibility of Airtable with powerful relationship management designed for modern sales teams. It delivers value by providing fully customizable data models adapting to any workflow, real-time collaboration features for team visibility, automated data enrichment from LinkedIn and web sources, and beautiful interface that teams actually enjoy using,
Popular Workflows with Attio
Startup CRM in 1-2 Days
Import contacts → Customize data model → Connect email → Start managing deals
Investor Relations Tracking
Track VCs → Log touchpoints → Manage fundraising pipeline → Beautiful dashboards
How does Attio help?
- crm
- relationship management
- sales pipeline
- team collaboration
Pricing
Who is Attio for?
Is Attio easy to use?
Links
Visit WebsiteEverything You Need to Know About Attio
Complete guide to features, pricing, integrations, and implementation
Overview
- CRM
- Relationship Management
- Sales Pipeline
- Team Collaboration
- Data Management
- Modern CRM
- Startup CRM
- Flexible Database
What is Attio
Attio is a modern CRM platform designed for startups, growth-stage companies, and forward-thinking sales teams who find traditional CRMs like Salesforce too rigid and complex. It provides spreadsheet-like interface with customizable objects and fields, real-time collaboration where teams see updates instantly, automated enrichment pulling company and person data from LinkedIn, email integration syncing Gmail/Outlook conversations, and flexible views creating custom dashboards and reports. People use Attio because it adapts to their workflow instead of forcing process changes, provides beautiful UX that increases adoption, and enables rapid setup in hours instead of months.
Attio shines in venture-backed startups managing investor relations, sales teams tracking complex B2B relationships, recruiting teams managing candidate pipelines, and partnerships teams coordinating multi-stakeholder deals. Teams see results fast, often migrating from spreadsheets or legacy CRMs in 1-2 days and achieving 95%+ team adoption within first week. It fits smoothly into your tech stack by integrating with Gmail, Outlook, Slack, Zapier, and providing API for custom connections. Attio is not designed for large enterprises requiring complex CPQ but focuses on flexible relationship management efficiently.
Ideal Customer Profile
Attio is recommended for startups, growth-stage companies, and modern sales teams who want flexible CRM that adapts to their workflow with beautiful UX and fast setup.
Company Size:
- Startups
- SMBs
Key Features
- Fully customizable data models with objects, fields, and relationships
- Real-time collaboration with live updates across team
- Automated enrichment from LinkedIn and web sources
- Email integration syncing Gmail/Outlook conversations
- Flexible views with custom dashboards and reports
- API and Zapier integration for workflow automation
Best Use Case For Attio
Attio is a modern CRM platform designed for startups who find traditional CRMs too rigid. It provides spreadsheet-like interface with customizable objects, real-time collaboration, automated enrichment from LinkedIn, email integration, and flexible views. People use Attio because it adapts to their workflow instead of forcing process changes and provides beautiful UX increasing adoption.
Attio shines in venture-backed startups managing investor relations, sales teams tracking complex B2B relationships, and recruiting teams. Teams see results fast, often migrating in 1-2 days and achieving 95%+ adoption within first week.
Pricing
Attio offers subscription plans starting at $29/user/month for the Plus plan with core CRM features, scaling up to custom Enterprise pricing. All plans include customizable data models, real-time collaboration, and email integration. Higher tiers add advanced automation, unlimited records, and dedicated support. 14-day free trial available.
Starting Price: $29/user/month Trial: Available, 14 days of trial
Plus
$29 Per User, Per Month
It includes:
- Unlimited custom objects
- Real-time collaboration
- Email integration (Gmail, Outlook)
- Basic enrichment
- 10,000 records
- Email support
Pro
$59 Per User, Per Month
It includes:
- All Plus features
- Advanced automation
- Unlimited records
- Advanced enrichment
- API access
- Priority support
Enterprise
Contact Sales
It includes:
- Custom user volume
- Advanced security & permissions
- SSO & SAML
- Dedicated success manager
- SLA guarantees
- Custom integrations
What are Attio alternatives?
HubSpot CRM
All-in-One CRM Platform
View | Pricing: Starting at $0 | Trial: Available, Free tier
Categories: CRM, Marketing Automation, Sales Hub
Pipedrive
Sales-Focused CRM
View | Pricing: Starting at $14/user/month | Trial: Available, 14 days free
Categories: CRM, Sales Pipeline, Deal Management
Copper
CRM for Google Workspace
View | Pricing: Starting at $29/user/month | Trial: Available, 14 days free
Categories: CRM, Google Integration, Relationship Management
Folk
Modern Relationship CRM
View | Pricing: Starting at $20/user/month | Trial: Available, 14 days free
Categories: Relationship CRM, Network Management, Flexible
Airtable
Flexible Database Platform
View | Pricing: Starting at $0 | Trial: Available, Free tier
Categories: Database, No-Code, Collaboration
Notion
All-in-One Workspace
View | Pricing: Starting at $0 | Trial: Available, Free tier
Categories: Workspace, Database, Collaboration
How simple is Attio setup?
Complexity: Beginner
Attio's implementation begins with quick account creation and data import from CSV or existing CRM within 1-2 hours. For full deployment with custom workflows and team adoption, expect 2-5 days to configure custom objects and fields, set up automation rules, integrate email and Slack, train team on flexible data model, and migrate from spreadsheets or legacy CRM.
Frequently Asked Questions
How to use Attio?
Create account, import contacts and companies from CSV or existing CRM, customize objects and fields to match your workflow, integrate Gmail/Outlook for email sync, set up automation rules, invite team for real-time collaboration.
How much is Attio?
Attio offers plans from $29 to $59/user/month based on features (records limits, automation, enrichment), plus custom Enterprise pricing for large teams and advanced requirements.
Why choose Attio?
Get flexible CRM that adapts to your workflow in hours instead of months, achieve 95%+ team adoption with beautiful modern UX, automate data enrichment from LinkedIn, enable real-time collaboration, and customize everything without developer help.
How does Attio work?
Attio provides spreadsheet-like interface where you create custom objects (deals, companies, people), define relationships between them, sync email conversations automatically, enrich records with LinkedIn data, collaborate in real-time with team, and build custom views for pipeline management.
Is Attio free?
Attio offers a 14-day free trial with full access to customization and collaboration features but no permanent free tier. Plans start at $29/user/month after trial.
How to learn Attio?
Use Attio's help center, setup guides for CRM migration, template library for common workflows, video tutorials, and customer success support for team onboarding.
What are Attio alternatives?
Alternatives include HubSpot CRM for all-in-one free option, Pipedrive for sales-focused CRM, Copper for Google Workspace integration, Folk for relationship CRM, and Airtable or Notion for flexible databases.
What are Attio reviews?
Attio is rated 4.8/5 on G2, praised for flexibility, modern UX, and fast setup, used by startups and growth-stage companies managing relationships without rigid CRM constraints.
Does Attio have an API?
Yes, Attio offers REST API access on Pro plans with endpoints for records, relationships, automation, and integration with custom applications and workflows.
Does Attio have a trial or a demo?
Attio provides a 14-day free trial with full access to customization, collaboration, enrichment, and integration features before requiring payment.
How does Attio help?
- Customize CRM data model to your exact workflow in hours
- Achieve 95%+ team adoption with beautiful modern interface
- Collaborate in real-time with live updates across team
- Automate enrichment from LinkedIn and web sources
- Integrate email conversations from Gmail/Outlook automatically
- Migrate from spreadsheets or legacy CRM in 1-2 days
Links
Visit Website: https://attio.com
Social:
- LinkedIn: https://www.linkedin.com/company/attio/
- Twitter: https://twitter.com/attio
Pricing Summary
From: $29/user/month Trial: Available, 14 days of trial
Who is Attio for?
- Startups
- SMBs
Is Attio easy to use?
Complexity: Beginner
Related Tools
- HubSpot CRM - Free CRM option
- Pipedrive - Sales-focused CRM
- Copper - Google Workspace CRM
- Folk - Relationship CRM
- Airtable - Flexible database
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