AI-Powered Product-Led Sales Platform for SaaS Companies
Popular Workflows with Pocus
PQL to Sales Handoff
Free user hits usage threshold → Pocus scores as PQL → AI generates personalized message → Alert sent to sales rep → Rep engages with product context → Converts to paid account
Expansion Revenue Playbook
Existing customer adopts new feature → Pocus detects expansion signal → Playbook triggers CSM alert → Team identifies upsell opportunity → AI suggests talking points from usage data
How does Pocus help?
- plg signals
- pql scoring
- product usage data
- expansion revenue
Pricing
Who is Pocus for?
Is Pocus easy to use?
Links
Visit WebsiteEverything You Need to Know About Pocus
Complete guide to features, pricing, integrations, and implementation
Overview
- Product-Led Sales
- PLG Signals
- PQL Scoring
- Revenue Intelligence
- Sales Enablement
- Intent Data
- Product Analytics
- Expansion Revenue
What is Pocus
Pocus is an AI-powered Product-Led Sales platform designed for mid-market to enterprise B2B SaaS companies with PLG motion, revenue teams 10-50 reps at product-led organizations, and SaaS companies bridging product and sales teams with unified data. It provides PQL scoring models with no-code interface for RevOps teams creating custom definitions of product-qualified leads based on usage patterns, signal-based playbooks combining first-party product data with third-party intent from Clearbit, 6sense, and Bombora into automated workflows, AI decision intelligence analyzing call recordings, CRM data, emails, and product usage to surface highest-value opportunities, real-time alerts when prospects show buying signals like pricing page visits or feature adoption with personalized outreach recommendations, data integration from product analytics tools (Segment, Amplitude, Mixpanel) and CRMs (Salesforce, HubSpot) without ongoing engineering, and Smart Sequence integration pushing AI-generated messages directly to sales engagement platforms with product context. People use Pocus because it's purpose-built for PLG companies converting free users to paid accounts, eliminates manual spreadsheet tracking of product usage for sales, and generates 70%+ of pipeline from product signals, though it requires custom enterprise pricing typically $12K-60K/year, demands advanced 4-6 weeks implementation with RevOps resources, and only fits SaaS companies with freemium or trial models.
Pocus shines in PLG-to-sales hybrid organizations with product usage data, expansion revenue identification from existing customer feature adoption, signal-based outreach timing replacing manual prospecting, and unified product + CRM view for revenue teams. SaaS companies see value with automated PQL identification saving reps 10+ hours weekly, 76% of outbound pipeline from product signals (Asana FY25), and AI-powered personalization improving conversion rates, though early-stage startups find it expensive and complex with HubSpot lead scoring or Clearbit offering simpler alternatives. It fits smoothly into Segment + Salesforce + Outreach tech stacks and product-led SaaS companies using Amplitude or Mixpanel. Pocus is not designed for traditional sales-led companies without product usage data, startups under 5 reps with basic lead scoring needs, or organizations without PLG motion but focuses on product-led sales exclusively.
Who This Is For
Pocus is built for:
- PLG SaaS Companies: Freemium or trial models converting users to paid accounts
- Revenue Operations Teams: RevOps professionals creating PQL scoring without engineering
- Mid-Market to Enterprise: 50-500 employees with dedicated GTM teams
- Product + Sales Alignment: Organizations bridging product and sales data
- Expansion-Focused Teams: CSM and sales teams identifying upsell opportunities from usage
Company Size:
- Mid-Market (50-500 employees, $5M-50M ARR)
- Enterprise (500+ employees, $50M+ ARR with PLG motion)
Better for SMB: HubSpot & Clearbit
For early-stage SaaS companies under $5M ARR, Pocus is overkill at $12K-60K/year. Here's what works better:
HubSpot Lead Scoring (FREE vs $12K+ Pocus)
- Free lead scoring included in HubSpot CRM
- Predictive scoring based on firmographic and behavioral data
- Native integration with HubSpot Marketing and Sales Hub
- Setup in 1-2 days with templates
- Best for: Early-stage SaaS 5-20 reps using HubSpot stack
Clearbit Reveal ($999/mo vs $12K+/year Pocus)
- Website visitor identification with firmographic enrichment
- Intent signals from website behavior
- Salesforce and HubSpot integration
- Setup in 1-3 days
- Best for: SMB teams wanting basic intent signals without PLG complexity
UserMotion (Custom vs Pocus)
- Predictive lead scoring for small to medium B2B SaaS
- Focus on accounts likely to buy, expand, or churn
- Lighter-weight alternative to Pocus
- Best for: Growth-stage SaaS 10-50 reps needing predictive analytics
Bottom Line: Unless you're mid-market SaaS with $5M+ ARR, freemium model, and dedicated RevOps team, choose HubSpot lead scoring (FREE) for basic scoring or Clearbit Reveal ($999/mo) for intent signals - you'll get 60-70% of functionality at 1/10th the cost and 1/4 the implementation time.
Key Features
- AI-driven PQL scoring with no-code builder for custom definitions
- Signal-based playbooks combining product usage, CRM, and intent data
- Real-time alerts for high-intent actions with personalized talking points
- Smart Sequence integration auto-generating messages for Outreach/SalesLoft
- Customizable dashboards with drag-and-drop visualizations
- Data integration from Segment, Amplitude, Mixpanel, Salesforce, HubSpot
Pricing
Pocus pricing is custom enterprise based on team size, data volume, and features with no public pricing available. Typical pricing ranges $12K-60K/year for mid-market SaaS companies (50-500 employees) and $60K-150K/year for enterprise organizations (500+ employees) with high data volumes and advanced customization. Implementation typically includes professional services for playbook configuration, data integration setup, and RevOps training adding $5K-15K to first-year costs. Demo available through sales team, annual contracts required. Free trial not typically offered but POC (proof of concept) available for qualified enterprise prospects. Pricing scales with number of users, data sources, and signal volume making it best fit for companies with $5M+ ARR and established PLG motion.
Starting Price: Custom (typically $12K-60K/year) Trial: Demo available, POC for qualified prospects
Growth
Custom Typical: $12K-30K/year
It includes:
- PQL scoring models
- Signal-based playbooks
- Basic integrations (Salesforce, HubSpot)
- Product analytics connection (1-2 sources)
- Real-time alerts
- Standard support
- 10-25 users
Pro
Custom Typical: $30K-60K/year
It includes:
- All Growth features
- Advanced playbooks with multi-signal triggers
- Smart Sequence AI integration
- Multiple product analytics sources
- Custom dashboards
- Priority support
- 25-50 users
- RevOps training
Enterprise
Custom Typical: $60K-150K/year
It includes:
- All Pro features
- Dedicated success manager
- Custom AI models
- Unlimited data sources
- API access
- Advanced security
- Custom onboarding
- SLAs
- 50+ users
What are Pocus alternatives?
UserMotion
Predictive Lead Scoring for SaaS
View | Pricing: Custom (lighter than Pocus) | Trial: Demo available
Categories: Predictive Analytics, Churn Prevention, Expansion Signals
MadKudu
Revenue Automation & Lead Scoring
View | Pricing: Custom (enterprise) | Trial: Demo available
Categories: Predictive Analytics, Lead Scoring, Pipeline Management
HubSpot Lead Scoring
Free CRM Lead Scoring
View | Pricing: FREE with HubSpot CRM | Trial: FREE forever
Categories: Behavioral Scoring, Predictive Scoring, Native CRM
Clearbit Reveal
Website Visitor Identification
View | Pricing: Starting at $999/month | Trial: 14 days free
Categories: Intent Signals, Firmographic Enrichment, Website Tracking
6sense
ABM & Intent Platform
View | Pricing: Custom (enterprise $50K+) | Trial: Demo available
Categories: Intent Data, Account Intelligence, ABM Orchestration
How simple is Pocus setup?
Complexity: Advanced
Pocus implementation requires advanced RevOps resources and 4-6 weeks minimum for mid-market deployments, longer for enterprise with multiple data sources. Full deployment includes connect product analytics tools (Segment, Amplitude, Mixpanel) with data mapping (1-2 weeks), integrate CRM (Salesforce or HubSpot) and configure field sync (1 week), build PQL scoring models with no-code interface defining usage thresholds and fit criteria (1-2 weeks), create signal-based playbooks with multi-trigger workflows and automated alerts (1-2 weeks), configure Smart Sequence integration pushing AI messages to Outreach/SalesLoft (3-5 days), customize dashboards with relevant visualizations for sales and RevOps teams (3-5 days), train revenue teams on signal interpretation and playbook management (1 week), and optimize scoring models and playbook triggers based on conversion data (ongoing). Most organizations engage Pocus professional services for initial implementation with ongoing RevOps support for maintenance.
Frequently Asked Questions
How to use Pocus?
Pocus requires advanced RevOps implementation. Connect product analytics (Segment, Amplitude, Mixpanel) and CRM data sources, build PQL scoring models with no-code interface, create signal-based playbooks triggering alerts when accounts hit thresholds, configure Smart Sequence integration for Outreach/SalesLoft, train revenue teams. Expect 4-6 weeks for deployment with professional services.
How much is Pocus?
Pocus pricing is custom enterprise based on team size, data volume, and features. Typical range $12K-30K/year for growth-stage SaaS, $30K-60K/year for mid-market, $60K-150K/year for enterprise with high data volumes. Implementation services add $5K-15K first year. Annual contracts required.
Why choose Pocus?
Choose Pocus only if you're mid-market to enterprise SaaS ($5M+ ARR) with freemium or trial model needing to convert product usage into revenue with AI-driven PQL scoring and signal-based playbooks. For early-stage companies under $5M ARR, HubSpot lead scoring (FREE) or Clearbit Reveal ($999/mo) offers simpler alternatives.
How does Pocus work?
Pocus connects to product analytics and CRM systems, analyzes usage patterns with AI to identify PQLs, triggers real-time alerts when accounts show buying signals, generates personalized talking points from product behavior, and pushes AI-powered messages to sales engagement platforms automatically. RevOps teams configure scoring models and playbooks without code.
Is Pocus free?
No, Pocus is enterprise platform with custom pricing typically $12K-60K/year. Demo available but annual contract required. For free lead scoring, use HubSpot CRM scoring (included FREE) or basic Clearbit features (free tier limited).
How to learn Pocus?
Use Pocus onboarding program included in paid plans, no-code playbook builder documentation, PQL scoring best practices guides, RevOps training for signal interpretation, and dedicated customer success manager (Enterprise plan) for ongoing optimization.
What are Pocus alternatives?
For early-stage SaaS: HubSpot lead scoring (FREE), Clearbit Reveal ($999/mo), UserMotion (custom predictive). For mid-market: MadKudu (revenue automation), Outfunnel (PLG starting point). For enterprise: 6sense ($50K+ intent), Clari (revenue intelligence). Pocus best for PLG companies with $5M+ ARR.
What are Pocus reviews?
Pocus is praised for AI-powered PQL scoring, signal-based playbooks, and pipeline generation (70%+ for customers like Asana, Canva, Monday.com), though users note custom enterprise pricing, 4-6 weeks implementation complexity, and requirement for established PLG motion with product usage data vs alternatives for early-stage companies.
Does Pocus have an API?
Yes, Pocus offers REST API with endpoints for playbooks, signals, accounts, and custom integrations with data warehouses and revenue operations tools. Full API documentation available for developers building custom workflows (Enterprise plan).
Does Pocus have a trial or a demo?
Pocus provides demo through sales team showcasing PQL scoring, playbook builder, and AI features. POC (proof of concept) available for qualified enterprise prospects. Custom pricing requires annual commitment, typically $12K-60K/year for mid-market SaaS with PLG motion.
How does Pocus help?
- Identify PQLs automatically from product usage with AI-driven scoring models
- Trigger timely outreach with signal-based playbooks when accounts hit thresholds
- Generate personalized messages with Smart Sequence AI analyzing product behavior
- Unite product and CRM data into 360° view for revenue teams
- Save reps 10+ hours weekly eliminating manual spreadsheet tracking
- Generate 70%+ of pipeline from product signals vs cold outbound
Links
Visit Website: https://www.pocus.com
Social:
- LinkedIn: https://www.linkedin.com/company/pocus
- Twitter: https://twitter.com/pocus_io
Pricing Summary
From: Custom (typically $12K-60K/year) Trial: Demo available, POC for qualified prospects
Who is Pocus for?
- Mid-Market (PLG SaaS $5M-50M ARR)
- Enterprise (PLG SaaS $50M+ ARR)
Is Pocus easy to use?
Complexity: Advanced (4-6 weeks implementation with RevOps)
Related Tools
- HubSpot - FREE lead scoring for early-stage
- Clearbit - $999/mo intent signals
- UserMotion - Predictive lead scoring for SMB
- MadKudu - Revenue automation for mid-market
- 6sense - Enterprise intent platform $50K+
Sources:
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