Showpad

Showpad

sales enablement

Reviewed byRaphael Berrebi|GTM Automation Specialist|Jan 18, 2026
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Showpad is a mid-market to enterprise sales enablement platform with AI-powered enablement OS (Showpad eOS), priced at $30K-100K+/year for 200-10,000+ employee organizations.

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Everything You Need to Know About Showpad

Complete guide to features, pricing, integrations, and implementation

Overview

Showpad is a mid-market to enterprise sales enablement platform with AI-powered enablement OS (Showpad eOS), priced at $30K-100K+/year for 200-10,000+ employee organizations.

Target market: Mid-market to enterprise companies with 100-500 sales reps, $50M-500M ARR, $30K+ enablement budgets, and 2-4 month implementation capacity.

Mid-market to enterprise pricing: $30K-100K+/year ($30K minimum + $50-60/user per-seat fees) with custom quotes and annual payment terms required.

SMB reality: 85-99% cheaper alternatives exist - Allego ($30/user/month = 85-95% savings for 100+ users), Bigtincan ($13-100/user/month = 95-99% savings), or Notion + Loom ($23-30/user = 99% savings) deliver enablement at accessible price points for 1-200 employee teams with 2-4 week setup.

Pricing

Professional: ~$30K/year minimum + $50-60/user per-seat fees Advanced: ~$50-70K/year for mid-market (100-300 reps) Expert: $100K+/year for enterprise (300-1,000+ reps)

Annual payment terms required 2025 voluntary transition to new pricing/packaging

Typical costs (examples):

  • 100 reps: $35-36K/year ($30K base + 100 × $50-60)
  • 200 reps: $40-42K/year ($30K base + 200 × $50-60)
  • 500 reps: $55-60K/year ($30K base + 500 × $50-60)

BETTER FOR SMB: Sales Enablement Alternatives

Skip Showpad and use Allego if:

  • Budget: <$30K/year total (vs Showpad $30K+ minimum)
  • Savings: 85-95% cheaper for 100+ users ($30/user/month = $36K/year for 100 vs Showpad $35-36K base + per-seat)
  • Transparent pricing: $30/user published vs Showpad custom quotes
  • Setup: 2-4 weeks (vs Showpad 2-4 months)
  • Team size: 10-200 employees managing <$50M ARR

Skip Showpad and use Bigtincan if:

  • Budget-friendly: $13-100/user/month = 95-99% cheaper than Showpad
  • Transparent pricing: Published rates vs Showpad custom quotes
  • Savings: $28-98K+ annual (100 users: $1.5-12K/year vs Showpad $35-36K)
  • Fast setup: 2-4 weeks vs Showpad 2-4 months

Skip Showpad and use Notion + Loom + Free LMS if:

  • DIY enablement: Notion ($8-15/user) playbooks + Loom ($15/user) training + HubSpot Academy (free)
  • Combined cost: $23-30/user/month vs Showpad $30K minimum + per-seat
  • Savings: 99% cheaper (100 users: $27-36K/year vs Showpad $35-100K+)
  • Flexibility: Best-of-breed vs vendor lock-in

Skip Showpad and use Highspot/Seismic if:

  • Enterprise budget but want alternative: Highspot ($91K) or Seismic ($20-120K) different feature sets
  • All enterprise-only: Choose based on specific AI/content/learning needs

Pros and Cons

Advantages

Disadvantages

Bottom Line

Use Showpad if: Mid-market to enterprise (200-1,000+ employees), $30K+ enablement budget, 100-500 reps, European/GDPR requirements, $50M-500M ARR

Use Allego if: SMB team (10-200 employees), $30/user budget, need 85-95% savings vs Showpad

Use Bigtincan if: Budget-conscious team, $13-100/user transparent pricing (95-99% savings)

Use Notion + Loom + Free LMS if: DIY enablement, $23-30/user (99% savings vs Showpad)

Rating: ⭐⭐⭐⭐☆ (4/5 for mid-market 200-1,000 employees) | ⭐⭐☆☆☆ (2/5 for SMB <200 employees)

Sources:

  1. Showpad Pricing Guide - Vendr: https://www.vendr.com/marketplace/showpad
  2. Showpad Pricing Changes - Help Center: https://help.showpad.com/hc/en-us/articles/23319038354066-Preparing-for-Pricing-and-Packaging-changes
  3. Showpad Alternatives 2025 - Dock: https://www.dock.us/library/showpad-alternatives
  4. Showpad Reviews - G2: https://www.g2.com/products/showpad-eos/reviews
  5. Showpad Official Website: https://www.showpad.com/

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