HubSpot

HubSpot

Sales Tools

Reviewed byRaphael Berrebi|GTM Automation Specialist|Jan 18, 2026
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All-in-One CRM, Marketing, Sales & Service Platform

Sales EngagementEmail OutreachMarketing AutomationCRM Integration

Used in 3 workflows

Popular Workflows with HubSpot

Free CRM Onboarding

Import contacts, set up pipelines, enable email tracking in free tier

< 2 hours
CRM SetupContact Import

Marketing Automation Workflow

Build email campaigns, landing pages, and lead nurturing sequences

1-2 weeks setup
Marketing AutomationLead Nurturing

Sales Engagement Sequences

Create multi-touch email sequences with automated follow-ups

< 4 hours
Sales EngagementEmail Automation
Complete Profile Guide

Everything You Need to Know About HubSpot

Complete guide to features, pricing, integrations, and implementation

Overview

  • All-in-One Platform
  • CRM
  • Marketing Automation
  • Sales Engagement
  • Customer Service
  • Content Management
  • Revenue Operations
  • Growth Platform

What is HubSpot

HubSpot is an all-in-one platform designed for growing businesses who want unified CRM, marketing, sales, and service tools. It provides free CRM storing unlimited contacts, companies, deals, Marketing Hub automating email, landing pages, ads, workflows, Sales Hub enabling sequences, calling, meeting scheduling, Service Hub offering ticketing, knowledge base, customer portals, and CMS Hub providing website and content management. People use HubSpot because unified platform eliminates tool sprawl, free CRM is accessible to all businesses, and costs $0-3,200/mo scaling with growth.

HubSpot shines in SMBs starting with free CRM and scaling, growing companies aligning marketing and sales, agencies managing client workflows, and businesses prioritizing ease of use. Organizations see results fast, often implementing free CRM within days and expanding to paid hubs as they grow.

Ideal Customer Profile

HubSpot is recommended for small to enterprise businesses who want an all-in-one platform unifying CRM, marketing, sales, and service.

Company Size:

  • SMBs
  • Mid-Market
  • Enterprise

Key Features

  • Free CRM storing unlimited contacts, companies, deals, activities
  • Marketing Hub automating email marketing, landing pages, ads, workflows
  • Sales Hub enabling sequences, email tracking, calling, meeting scheduling
  • Service Hub providing ticketing, knowledge base, customer portals
  • CMS Hub offering website management and content creation
  • Unified platform sharing data across marketing, sales, service seamlessly

Best Use Case For HubSpot

HubSpot is an all-in-one platform designed for unified customer lifecycle management. It provides free CRM, Marketing Hub, Sales Hub, Service Hub, CMS Hub, and unified platform. People use HubSpot because unified system eliminates tool sprawl and costs $0-3,200/mo.

HubSpot shines in SMBs starting with free CRM and scaling, growing companies aligning teams, agencies managing clients, and businesses prioritizing ease of use. Organizations implement free CRM within days.

Pricing

HubSpot offers a free CRM tier with unlimited users and contacts, plus paid hubs (Marketing, Sales, Service, CMS) starting at $15-20/month for Starter, scaling to $3,200+/month for Enterprise with advanced features. Free tier available indefinitely.

Starting Price: $0 (Free CRM) Trial: Not applicable (free tier available)

Free CRM

$0 Per Month

Unlimited users and contacts, deal pipeline, email tracking, meeting scheduling, live chat, basic reporting

Starter

$15-20 Per Month per Hub

Email marketing (1,000 contacts), sales sequences, ticketing, remove HubSpot branding, basic automation

Professional

$800-1,200 Per Month per Hub

Advanced automation, ABM tools, custom reporting, A/B testing, sales analytics, omnichannel marketing

Enterprise

$3,200+ Per Month per Hub

Predictive lead scoring, custom objects, advanced permissions, hierarchical teams, dedicated support

What are HubSpot alternatives?

How simple is HubSpot setup?

Complexity: Intermediate

HubSpot's implementation begins with free CRM signup and immediate use. For full deployment, expect 1-4 weeks to create account and set up free CRM, import contacts and companies, configure deal pipelines, add team members, enable paid hubs as needed (Marketing, Sales, Service), set up email templates and sequences, create workflows and automation, integrate with existing tools, and train team on platform.

Frequently Asked Questions

How to use HubSpot?

Sign up for free CRM, import contacts and companies, configure deal pipelines, add team members, use free tools (email tracking, meeting scheduling, live chat), upgrade to paid hubs for automation, create email campaigns and sequences, build landing pages, set up workflows, manage customer service, analyze performance with reporting.

How much is HubSpot?

HubSpot offers free CRM with unlimited users and contacts. Paid hubs (Marketing, Sales, Service, CMS) start at $15-20/month for Starter (1,000 contacts), scaling to $800-1,200/month for Professional and $3,200+/month for Enterprise based on features and contact limits.

Why choose HubSpot?

Start with free CRM at $0 eliminating cost barrier, unify marketing, sales, service in single platform, align teams with shared customer data, scale seamlessly from free to enterprise as you grow, access user-friendly interface reducing training time, integrate 1,000+ apps in marketplace, manage entire customer lifecycle.

How does HubSpot work?

HubSpot provides all-in-one platform, centralizes customer data in free CRM, enables marketing automation with email, landing pages, workflows, provides sales tools with sequences, calling, pipeline management, offers service features with ticketing and knowledge base, includes CMS for website management, shares data across hubs, then delivers unified system for customer lifecycle management.

Is HubSpot free?

HubSpot offers a permanent free CRM tier with unlimited users and contacts, including basic marketing, sales, and service tools. Paid hubs start at $15-20/month for advanced features.

How does HubSpot help?

  • Start with free CRM at $0 eliminating cost barrier
  • Unify marketing, sales, service in single platform
  • Align teams with shared customer data across hubs
  • Scale seamlessly from free to enterprise as you grow
  • Access user-friendly interface reducing training time
  • Integrate 1,000+ apps in marketplace for extensibility

Pricing Summary

From: $0 (Free CRM available) Trial: Not applicable (free tier)

Who is HubSpot for?

  • SMBs
  • Mid-Market
  • Enterprise

Is HubSpot easy to use?

Complexity: Intermediate

  • Salesforce - Enterprise CRM
  • Pipedrive - Simple CRM
  • ActiveCampaign - Marketing automation
  • Zoho CRM - CRM platform
  • Freshsales - Sales CRM

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