Cargo

Cargo

Data Sources

Reviewed byRaphael Berrebi|GTM Automation Specialist|Jan 18, 2026
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# === WORKFLOWS === workflows: - name: "Waterfall Enrichment at Scale" description: "Import leads → Query 20+ providers in sequence → Achieve 85-90% match rate → Sync to CRM" duration: "Minutes for 1,000 contacts" stages: ["Enrichment", "Data Quality"] - name: "Automated Lead Routing" description: "New lead in CRM → Enrich → Score → Route to right rep → Update ownership" du

Data EnrichmentWorkflow AutomationDeal IntelligenceCRM Integration

Used in 2 workflows

Popular Workflows with Cargo

Waterfall Enrichment at Scale

Import leads → Query 20+ providers in sequence → Achieve 85-90% match rate → Sync to CRM

Minutes for 1,000 contacts
EnrichmentData Quality

Automated Lead Routing

New lead in CRM → Enrich → Score → Route to right rep → Update ownership

Real-time routing
Lead RoutingRevOps
Complete Profile Guide

Everything You Need to Know About Cargo

Complete guide to features, pricing, integrations, and implementation

Overview

  • Data Enrichment
  • Workflow Automation
  • Revenue Operations
  • Waterfall Enrichment
  • CRM Automation
  • Lead Routing
  • Data Quality
  • No-Code Platform

What is Cargo

Cargo is a revenue operations platform designed for RevOps teams, sales operations managers, and data-driven sales organizations who need to enrich CRM data and automate complex workflows. It combines waterfall enrichment querying 20+ data providers (Apollo, ZoomInfo, Clearbit, etc.) to find emails and phone numbers, no-code workflow builder creating multi-step automations like lead assignment and scoring, real-time CRM sync keeping Salesforce and HubSpot data fresh, and monitoring tools ensuring data quality standards. People use Cargo because it eliminates manual data enrichment, automates repetitive RevOps workflows, and provides single platform for both enrichment and orchestration.

Cargo shines in RevOps teams managing data quality across 10K+ records, organizations needing custom lead routing logic, and companies consolidating enrichment from multiple providers. Teams see results fast, often achieving 85-90% email match rates through waterfall, saving 15-20 hours per week on manual enrichment, and improving lead response times by 70% through automated routing. It fits smoothly into your tech stack by integrating natively with Salesforce, HubSpot, Outreach, and connecting to 20+ data providers via API. Cargo is not designed for simple one-off enrichment but focuses on ongoing automated data operations efficiently.

Ideal Customer Profile

Cargo is recommended for RevOps teams, sales operations managers, and data-driven organizations who want to automate CRM data enrichment and orchestrate complex revenue workflows without code.

Company Size:

  • SMBs
  • Mid-Market

Key Features

  • Waterfall enrichment from 20+ providers (Apollo, ZoomInfo, Clearbit, etc.)
  • No-code workflow builder for lead routing, scoring, assignment
  • Bidirectional CRM sync with Salesforce and HubSpot
  • Real-time data quality monitoring and alerts
  • Bulk enrichment processing thousands of records
  • API access for custom integrations

Best Use Case For Cargo

Cargo is a revenue operations platform designed for RevOps teams who need to enrich CRM data and automate complex workflows. It combines waterfall enrichment from 20+ providers, no-code workflow builder for lead routing and scoring, real-time CRM sync, and data quality monitoring. People use Cargo because it eliminates manual enrichment and provides single platform for enrichment and orchestration.

Cargo shines in RevOps managing data quality across 10K+ records, custom lead routing logic, and consolidating enrichment. Teams see results fast, often achieving 85-90% match rates, saving 15-20 hours per week, and improving lead response times by 70%.

Pricing

Cargo offers subscription plans starting at $49/month for the Starter plan with basic enrichment and workflows, scaling up to $249/month for Professional with advanced features and higher limits. All plans include waterfall enrichment, no-code workflows, and CRM sync. Higher tiers add more enrichment credits, advanced workflow logic, and dedicated support. 14-day free trial available.

Starting Price: $49/month Trial: Available, 14 days of trial

Starter

$49 Per Month

It includes:

  • 500 enrichment credits/month
  • Waterfall enrichment (10+ providers)
  • Basic workflows
  • CRM sync (Salesforce, HubSpot)
  • Email support

Growth

$149 Per Month

It includes:

  • 2,000 enrichment credits/month
  • All Starter features
  • Advanced workflow builder
  • Real-time monitoring
  • Priority support

Professional

$249 Per Month

It includes:

  • 5,000 enrichment credits/month
  • All Growth features
  • Custom integrations
  • API access
  • Dedicated support

Enterprise

Contact Sales

It includes:

  • Unlimited enrichment credits
  • White-label options
  • Advanced security
  • SLA guarantees
  • Account management

What are Cargo alternatives?

Clay

Waterfall Enrichment Platform

View | Pricing: Starting at $0 | Trial: Available, Free tier

Categories: Data Enrichment, AI Research, Prospecting

FullEnrich

Waterfall Email & Phone Enrichment

View | Pricing: Starting at $26/month | Trial: Available, 14 days free

Categories: Waterfall Enrichment, Email Finding, Phone Numbers

BetterContact

AI-Powered Waterfall Enrichment

View | Pricing: Starting at $49/month | Trial: Available, 14 days free

Categories: Waterfall Enrichment, Pay-Per-Success, Data Quality

Clearbit

Real-Time Firmographic Enrichment

View | Pricing: Contact Sales | Trial: Demo only

Categories: Data Enrichment, Firmographics, API Provider

Apollo

B2B Database with Enrichment

View | Pricing: Starting at $49/user/month | Trial: Available, 14 days free

Categories: B2B Database, Data Enrichment, Sales Engagement

Zapier

Workflow Automation Platform

View | Pricing: Starting at $20/month | Trial: Available, Free tier

Categories: Workflow Automation, App Integration, No-Code

How simple is Cargo setup?

Complexity: Intermediate

Cargo's implementation begins with CRM connection and first enrichment workflow within 1-2 hours for basic data enrichment. For full RevOps deployment, expect 1-2 weeks to configure waterfall provider priorities, build custom lead routing workflows, set up data quality monitoring, integrate with sales engagement tools, and train RevOps team on workflow optimization before scaling automated operations.

Frequently Asked Questions

How to use Cargo?

Connect Salesforce or HubSpot, configure waterfall enrichment from 20+ providers, build no-code workflows for lead routing and scoring, set data quality rules, Cargo automatically enriches CRM records and executes workflows in real-time.

How much is Cargo?

Cargo offers plans from $49 to $249/month based on enrichment credits (500-5,000), plus custom Enterprise pricing for unlimited enrichment and advanced RevOps automation needs.

Why choose Cargo?

Achieve 85-90% email match rates through waterfall enrichment, automate complex lead routing without code, save 15-20 hours per week on manual data work, improve lead response times by 70%, and manage enrichment + workflows in single platform.

How does Cargo work?

Cargo connects to your CRM, queries 20+ data providers in waterfall sequence to find emails and phone numbers, executes no-code workflows for lead routing and assignment, monitors data quality in real-time, then syncs enriched data back to Salesforce or HubSpot bidirectionally.

Is Cargo free?

Cargo offers a 14-day free trial with access to waterfall enrichment and workflow automation but no permanent free tier. Plans start at $49/month after trial.

How to learn Cargo?

Use Cargo's knowledge base, workflow automation templates, waterfall enrichment guides, CRM integration documentation, and customer success support for RevOps optimization.

What are Cargo alternatives?

Alternatives include Clay for waterfall enrichment + AI research, FullEnrich and BetterContact for waterfall email/phone finding, Clearbit for real-time enrichment API, Apollo for B2B database + enrichment, and Zapier for general workflow automation.

What are Cargo reviews?

Cargo is rated 4.7/5 on review sites, praised for enrichment match rates, workflow automation capabilities, and time savings, used by RevOps teams managing CRM data quality at scale.

Does Cargo have an API?

Yes, Cargo offers REST API access on Professional plans with endpoints for enrichment requests, workflow triggers, CRM data sync, and integration with custom RevOps and automation workflows.

Does Cargo have a trial or a demo?

Cargo provides a 14-day free trial with full access to waterfall enrichment, no-code workflow builder, CRM sync, and data quality monitoring features before requiring payment.

How does Cargo help?

  • Enrich CRM data from 20+ providers with waterfall logic
  • Achieve 85-90% email match rates automatically
  • Automate lead routing and scoring without code
  • Save 15-20 hours per week on manual data work
  • Monitor and maintain 95%+ CRM data quality
  • Improve lead response times by 70% through automation

Pricing Summary

From: $49/month Trial: Available, 14 days of trial

Who is Cargo for?

  • SMBs
  • Mid-Market

Is Cargo easy to use?

Complexity: Intermediate

  • Clay - Waterfall enrichment
  • FullEnrich - Email & phone enrichment
  • BetterContact - AI waterfall
  • Clearbit - Enrichment API
  • Zapier - Workflow automation

Ready to implement Cargo in your GTM stack?

Let our experts help you set up and optimize Cargo for maximum impact on your revenue operations.

Cargo Review for B2B SaaS | GTMLabz | GTMLabz